France has introduced broadcasting laws to cut the amount of advertising time commercial channels can sell. The change has already boosted France’s commercial channels, some of which say revenue has risen by 35 per cent. The legislation also set up a public service TV holding, France-Television, which includes France’s two main public channels and the […]
IPC Magazines’ music site NME.com is relaunching with an estimated £2m marketing spend and has appointed online media agency Profero.
Red Grey has created the first new campaign for Findus’ Lean Cuisine range since the agency won the £20m Findus account in March. The press ads, due to break next week, will support the relaunch of the brand with two new ranges – Classic and Select.
Despite recent criticism, customers’ loyalty to high-street banks has remained intact, but that doesn’t stop them complaining about the level of service.
Richard Bowden-Doyle, former managing director of Thomson Holidays, is quitting his post as chief operating officer of Thetrainline.com after four months, saying the transition to a smaller business group has been more difficult than he expected.
BMP DDB has created a cinema ad for Arla Foods’ Harmonie Organic dairy range as part of a £2m campaign, with media through Carat.
The theory is that great minds think alike. Or that is at least what marketing consultancy Kinesis is banking on with its latest gimmick to attract new clients. It has devised Great Minds, the advertising and marketing game, which throws up classic marketing conundrums such as how can a challenger brand compete with and take […]
Scope, the Sheffield-based creative marketing agency, has been appointed by Tesco.com to supply banner advertising on its website.
M-box, the recently launched fulfilment service that offers innovative ways to deliver goods to consumers, has added Addison Lee to its high-profile group of partners. The London-based courier company will work with M-box on a two-hour express delivery service within the M25 area. It utilises Addison Lee Fulfilment, a service introduced to handle dot-com deliveries. […]
Everger, the e-marketing investment company part-owned by Carat’s parent group Aegis, has invested $12m (£8m) of its $100m (£66m) fund in London-based NetUsability, Dublin-based New World Commerce and New York’s Dynamic Logic.
Aqua-Pura distributor Well Well Well has drafted in the head of marketing for Merrydown Cider to be its sales and marketing director of its consumer division. The appointment of Kevin Bolt completes a restructure which splits its operation into corporate and consumer divisions. Prior to working on Merrydown, Bolt was sales and marketing director at […]
Asda this week begins its court battle to stop price fixing of over-the-counter pharmaceuticals by multinationals. The retailer will attend the restrictive practices court hearing to claim that elderly people and parents of young children have been ‘ripped off’ by £1.5bn in the past five years. The case is expected to last a month.