19 October 2006

Draft FCB wins Wal-Mart US ad task

Wal-Mart, the world’s biggest retailer and owner of UK supermarket Asda, is understood to have appointed Draft FCB to handle its $570m (£303m) US advertising business following a review. Ogilvy & Mather and Saatchi & Saatchi had also been shortlisted for the Wal-Mart creative work. The account was previously held by Omnicom-owned GSD&M, which pitched […]

Tetley’s extends rugby sponsorship with Telegraph deal

Tetley’s has taken advantage of a change to sponsorship regulations and extended its longstanding sponsorship of England Rugby, teaming up with The Telegraph to showcase content featuring current and former players across both print and online channels. The move follows a change in UK sponsorship regulations, agreed between the players and the Rugby Football Union […]

NSPCC in first TV push targeting Asians

NSPCC is rolling out its first TV campaign targeting the Asian community in a bid to raise awareness of its Asian Child Protection Helpline. The children’s welfare charity is marking the fifth anniversary of its Asian Child Protection Helpline with a month-long TV advertising campaign on ten UK Asian stations throughout November. It is also […]

LBC News and BA celbrate 60 years of Heathrow

Chrysalis Radio-owned station LBC News has partnered with British Airways to launch a series of live breakfast shows to mark the 60th anniversary of Heathrow Airport. The weeklong broadcast will air on LBC News 1152 from Monday October 30 live from Terminal 1 featuring the presenters of its morning report James Hartigan and Sue Mansfield. […]

Diageo plans major extension of Guinness brand with ‘Red’ launch

Diageo is gearing up for its first major new product development since the launch of Guinness Extra Cold in 1999. Guinness Red, a new product made from lightly roasted barley, will be launched in the UK over the next few months. It is understood that, although it will have a distinctive red body, the drink […]

Sony Bravia ad criticised for ‘terrorist attack’ similarities

The new Sony Bravia ad has received complaints from TV viewers for being too reminiscent of the 2001 attacks on the World Trade Center. The ad, created by Fallon, shows a Glasgow housing estate being covered in paint in a series of firework-like explosions, apparently orchestrated by a clown shown running away in one shot. […]

Bacardi chief lands global Bombay Sapphire gin role

Andrew Carter, UK marketing director for Bacardi Brown-Forman Brands (BBF), has been appointed global brand director for premium gin Bombay Sapphire. He will report to Stella David, chief marketing officer for Bacardi Global Brands. He will be replaced in the UK by John Burke, who has been global brand director for Bacardi Rum for the […]

Ex-Post Office chief to join Thomas Cook

The Post Office’s former marketing chief Simon Carter is expected to join Thomas Cook as marketing director. It is understood that Carter, who left the Post Office last month when Gary Hockey-Morley was handed the top marketing job (MW September 7), will start at the travel company next week. Carter, the Post Office’s head of […]

NTL:Telewest confirms RKCR/Y&R and Rapier for 30m task

NTL:Telewest, the media company that acquired Virgin Mobile earlier this year, has confirmed incumbents Rainey Kelly Campbell Roalfe/Y&R and Rapier will handle its £30m advertising following a review. James Kydd, the managing director of marketing, announced the review, involving incumbent agencies, in September (MW September 7). It follows the integration of the Virgin Mobile service, […]

UB sold to Blackstone and PAI for 1.6bn

United Biscuits, owner of brands such as McVitie’s and Penguin, has been sold to US and European private equity groups Blackstone and PAI for more than £1.6bn. The deal follows a long-running bidding process with the two groups identified as frontrunners to take over the business after rival Premier Foods, which had teamed with NPM […]

Ofcom relaxes rules on channel sponsorship

Media watchdog Ofcom has amended its broadcasting code to enable brands to sponsor commercial television and radio channels for the first time. Previously advertisers could only sponsor individual programmes. The new rules, however, place restrictions around the extent of the agreements- a measure designed to ensure sponsors’ presence channels is not “unduly prominent”. These include […]

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