Advertising is moving away from the portrayal of disabled people as victims, a reflection of society’s shifting perception. But mixed reactions to the new images show there is still a distance to go before advertisers hit the right stride. Al
Channel 5 is in danger of dropping off advertisers’ schedules for the first quarter of 1997 after it confirmed it may delay its launch to retune an extra 1.8 million homes allocated by the Government this week. C5 says that adding the homes covered by a new frequency, previously allocated for digital mobile TV, will […]
Procter & Gamble is understood to have found a replacement for marketing director for homecare and cleaning products Haluk Nural, who is returning to the US (MW August 9).
Alex von Behr, general manager of Kraft Jacobs Suchard’s confectionery arm Terry’s Suchard, is leaving only weeks after the head of marketing also quit the company. Von Behr is moving abroad, to take up a general management post. Dean Sanders, marketing controller at Terry’s Suchard, left earlier this month to join European pasta maker Barilla […]
The childish spectacle of Carlo De Benedetti’s fall and the rise of Italy’s Northern League are a lesson for us all. By George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon.
Barclays Bank is expected to launch a separately branded global in vestment division, offering unit trusts and stockbroking services. The bank’s UK unit trust arm and the country’s biggest Pep provider, Barclays Unicorn, is likely to co-ordinate the UK launch. The new division would replace Unicorn and Barclays Stockbrokers. A top global investment executive from […]
How many 80 year-olds do you know who are going back to school? Bisto Foods confirmed last week that the eternally youthful Bisto Kids, those Peter Pan twins of marketing, are being pushed off the gravy train and won’t be appearing on the upda
Drugs company Galpharm International is stepping up its attack on Crookes Healthcare’s Nurofen with the launch of a cold and flu brand. Next month, Galpharm will launch Galprofen Cold and Flu tablets in a pack of 12, priced at 1.59. This will undercut Nurofen Cold and Flu, which sells for 2.39 for 12. Both products […]
Express Newspapers has denied rumours that it is to review out of its advertising agencies, D’Arcy Masius Benton & Bowles and Walsh Trott Chick Smith. A review is expected when the group completes its move to a seven- day newspaper (MW September 6). Southern Electric has appointed Ogilvy & Mather Direct to create a through-the-line […]
Sainsbury’s is clawing back market share with a heavyweight advertising campaign to support its Reward card. By Will Hamilton. Will Hamilton is strategic marketing director of Through the Loop Consulting, and Bôn-Plan
Wrangler Europe marketing director Juan Munoz is leaving the company in the middle of a 16m advertising review. Munoz says he is returning to North Carolina, but has no job to go to. He says his decision to leave should not affect the pitch for the pan-European advertising account, which is scheduled to start at […]
Grand Metropolitan is slimming its European operation after failing to build a food empire. The Pillsbury brand will spearhead the new, leaner business. But can the twice-failed brand succeed this time?
The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.
Mobile accounted for 42% of website visits in 2018; however, people still prefer to make bigger, more considered purchases on desktop.
Proving the effectiveness of marketing spend is moving up the agenda but exactly how to do that is still a sticking point. Last-click attribution and short-term metrics are often easier to analyse but risk “picking the fruit without watering the plant” and ignoring the long-term impacts.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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