19 September 2002

Is Boots in need of a pick-me-up?

Boots Wellbeing Services, which offers everything from eye surgery to hair removal, is losing money and managers. Squeezed by department stores and grocers, the chain must find a way to drive sales, says Amanda Wilkinson

Digest

Daniels Chilled Foods, which owns New Covent Garden Food, has appointed Helen Wilcock as group brand manager. Wilcock was previously marketing manager at Princes International Food.

Digest

Britvic Soft Drinks’ squash brand Robinsons is running a tie-in with Disney animated feature, Lilo & Stitch. A £1.5m on-pack promotion will offer gel-filled character tumblers.

Digest

Independent News & Media has announced first-half pre-tax profits of £32.5m, down 11 per cent year on year.

Digest

TalkSport chief executive Kelvin MacKenzie has announced a nationwide trial of a new ratings system. He claims the current system is unreliable and favours well-known stations with big marketing budgets.

Not all brands bite

An advertising strategy is something every good brand has – or so you might think. Some brands’ ad strategy, however, is not to advertise at all. So what makes a company decide that it doesn’t need ads, and why have some confirmed non-advertis

Digest

Orange has posted an operating profit of E1.2bn (£760m) on revenue up by 14 per cent to E8.1bn (£5.1bn). The mobile operator announced a E1.1bn (£690m) write-off on its stake in Italian mobile operator Wind.

Digest

The Evening Standard is relaunching its Hot Tickets supplement as MetroLife this week.

Digest

McCann-Erickson San Francisco has launched a print and online campaign for chipmaker Advanced Micro Devices (AMD) in the US. Based on the theme ‘AMD me’, the campaign will launch in Europe on September 23 and run throughout next year.

New campaign from Intel

Intel is to launch a consumer advertising campaign at the end of September to show how people use Intel-based products as part of their daily life. The campaign, which consists of a series of 30-second television ads, depicts a number of everyday scenarios and asks questions such as: ‘Can a better computer change your child’s […]

Electrolux starts £50m global advertising review

Electrolux, the Swedish home electrical appliance giant, is talking to international agency groups about consolidating its global advertising into one network. The news coincides with a reorganisation within Electrolux. The chief executive, Hans Straberg, will head a new taskforce to review group strategy, including brand management. The most recent figure available for Electrolux’s global ad […]

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