In a few weeks we will be celebrating marketing at the world’s first Festival of Marketing. In line with our Modern Marketing Manifesto, we believe that now is an exciting time to be in the industry. London is the right place to have this festival given the UK’s globally recognised prowess in marketing, design and creativity.
The position of chief digital officer (CDO) has sparked much debate in the wider business community about how companies can best adapt to the impact of digital technology.
Financial services firm IG Group’s chief marketing officer talks about the transition from a CIO to a CMO role, and how the line between the two roles might be blurring.
To be a marketer in 2013 is to encounter a peculiar form of propaganda in which all things digital are promoted as the replacement for, antidote to, and general nemesis of traditional media. That’s especially true for TV which, if the reports are to be believed, is on its last legs as a marketing medium.