19 September 2013

Information is power

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Marketing and technology teams need to work together to optimise business success in a digital world but only one in 10 marketing and IT executives believe they have got it right. Those that have successfully collaborated tell how they forge strong links.

Mark Ritson: YouTube will never be a match for the telly

To be a marketer in 2013 is to encounter a peculiar form of propaganda in which all things digital are promoted as the replacement for, antidote to, and general nemesis of traditional media. That’s especially true for TV which, if the reports are to be believed, is on its last legs as a marketing medium.

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

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Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]