19 September 2013

Information is power

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Marketing and technology teams need to work together to optimise business success in a digital world but only one in 10 marketing and IT executives believe they have got it right. Those that have successfully collaborated tell how they forge strong links.

Mark Ritson: YouTube will never be a match for the telly

To be a marketer in 2013 is to encounter a peculiar form of propaganda in which all things digital are promoted as the replacement for, antidote to, and general nemesis of traditional media. That’s especially true for TV which, if the reports are to be believed, is on its last legs as a marketing medium.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here