CIA rehires md for new business role

CIA is to rehire the former managing director of its Interactive division, Rob Norman, who left in January last year to become senior vice-president of sports marketing operation Prisma Sports & Media. Sources say he will rejoin CIA in a business development role which will include new media acquisitions. “We are still in discussions but […]

Zenith loses 6m Staples media brief to Optimedia

Office supplies retailer Staples has switched its 6m media account from Zenith Media to Optimedia. The agency won the account in a pitch against TMD Carat, the Media Business as well as Zenith, which had held the account for two years. Staples media and advertising manager Nick Forster says: “We like to review our suppliers […]

LSD leaves Beeb staff high and dry

Now that the receiver has been called in to run Leagas Shafron Davis, the Diary believes it’s high time to reflect on that great agency’s contribution to the business. Who, for example, can forget the staunch defence of the industry made by agency chairman Ron Leagas? Last month, he appeared on BBC2’s The Money Programme, […]

Clients must learn how to read media

I read with interest Stephanie Bentley’s media analysis regarding recent concerns expressed by John Hooper, director general of ISBA, and others about the low level of media literacy among clients (MW March 26). As an advertiser who much values its long-established working relationships with its media buying agencies, CIA Medianetwork and Mediacom, I would totally […]

THE TALL GUYS

To stand on the McArthur Causeway in Miami, Florida, on a Saturday evening is to witness an extraordinary procession. Motoring slowly alongside the cars on the causeway is a long line of huge cruise ships (usually about eight, but it could be any number up to 14) making their way down the deep-water channel and […]

Murdoch proves yet again he is expert at playing the game

Last week I flew back from the Oscars to find Rupert Murdoch making headlines on both sides of the Atlantic. In this country it was the row over Tony Blair supposedly interceding with the Italian prime minister, Romano Prodi, in Murdoch’s attempts to buy Silvio Berlusconi’s three-channel commercial television empire, Mediaset. In Los Angeles it […]

DIGESTS

P&O Stena has appointed David Silvey as its new head of sales and continental marketing. He joined the company from Hertz Europe, where he was director of marketing and sales, business products Europe. Ladbroke Group’s acquisition of Bass’s Coral betting business has been referred to the Monopolies & Mergers Commission by the President of the […]

Custom-made

Five years ago, Heinz stunned the marketing world by slashing its product advertising budget and moving into direct marketing. At the time, the decision was considered bizarre, unjustifiable, even dangerous. So much has changed since then that these days it would scarcely cause a ripple. But last year, Heinz carried out another change which, although […]

Wrangler parent VF Corporation to launch budget jeans in the UK

The VF Corporation, US parent of jeans brands Wrangler, Lee and Maverick, is planning to launch its Old Axe budget jeans label in the UK. The jeans, which are already available on the Continent, are expected to sell for about 8. David Smith, VF Europe’s marketing director, says: “I don’t know the final details, but […]

Brief

Tango is launching two new TV ads as part of a 5m marketing campaign.

Mustoe Merriman poised to win West Anglia rail account

Mustoe Merriman Herring Levy is tipped to win the 1.5m account for the rail company West Anglia Great Northern (WAGN). The agency is understood to have pitched for the business against Carlson and HDM Linx. It is understood the campaign will consist of a combination of promoting cut-price offers for tickets and a branding push […]

BDB poaches BSkyB chief to promote digital set-top box

British Digital Broadcasting (BDB) has poached Matthew Seaman as its director of distribution marketing from satellite broadcaster BSkyB. Seaman’s role will be to oversee the distribution of the digital set top boxes. Last month BDB awarded six licences to make the boxes to manufacturers Grundig, Sony, Toshiba, Pace, Nokia, and Philips. Seaman will also negotiate […]

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