Scottish & Newcastle is to launch a marketing campaign to push its Fosters Scuba brand.
Ancestry.co.uk, part of the global network of Ancestry family history websites, is on the hunt for an advertising agency as part of its bid to grow its UK business. The incumbent, Bright, will not take part in the pitch which is being handled by the AAR. Bright is contracted to work on the business until […]
Associated Newspapers has appointed Richard D. Titus as chief executive of digital division AND. Titus has come from the BBC where he was controller of future media. He replaces Andy Hart who left Associated Newspapers Digital in July last year. Titus will report directly to Kevin Beatty, Associated Newspapers group managing director. During Titus’ time […]
Specialist consumer magazine The Ecologist has become the latest title to close its print version. The last issue of the magazine, published by wealthy establishment family the Goldsmith’s since 1970, will be the June edition and will appear at the end of May, after which the title will continue online only. The publisher is claiming […]
Google-owned YouTube is set to lose around $470m (319m) this year, according to CreditSuisse analyst Spencer Wang.
Amazon. Apple. Nordstrom. How many organisations can you think of that deserve the label customer-centric? A few years ago, customer-centricity was all the rage. But enthusiasm seems to have waned recently. Why? Try this experiment with your colleagues. Ask them separately what they think “customer-centric” means and lay your collected definitions side by side. I […]
It is clear the unfolding economic crisis has undermined far more than our trust in financial institutions. People are now questioning a whole set of assumptions which, for a generation, were taken for granted- questions about consumerism, materialism, sustainability, even the viability of capitalism itself. There is a widespread belief that fundamental change is required. […]
You often hear the tale of the big, bad business wolf gobbling up the easy prey of a smaller, ethically focused brand. The quirky, likeable little company is portrayed as selling out to the corporate money-making monster, while the larger one imposes innovation-strangling structure on its new acquisition. Coca-Cola has just taken a minority stake […]
Pernod Ricard has sold its Wild Turkey bourbon brand to Campari for $575m (392m).
Crown Paints, shirt sponsor of Premier League club Blackburn Rovers, has promoted Liz Hickson to the role of marketing director. Hickson steps up from her role as marketing controller to become the Lancashire-based coatings firm’s first board level marketing director. According to a statement, Hickson’s promotion signals a “renewed focus on the company’s market leading […]
Sky has appointed Bigmouthmedia to the natural search account for its Online Sales and Marketing (OSM) division, ending its 18-month search relationship with Diffiniti. Sky and Diffiniti are understood to have reached a mutual decision to end the search deal as part of an assessment of the former’s agency relationships, following the hiring of Louise […]
Universal Pictures, Virgin Media and Gorillaz are among the first brands to launch commercial services on Twitter through a new company backed by the blogging site to manage demand from brands. Twitter Partners has signed up a range of European media clients to develop a marketing strategy on Twitter and is in conversations with a […]