20/20, the design consultancy, has redesigned the logo and store layout for shoe retailer Barratts.
Leagas Delaney’s Hamburg office has been appointed to handle the pan-European launch of Skoda’s up-market Montreux.
The IMRG campaign organisers will be encouraged by a distinct note of optimism in online research company Forrester’s latest report. It confidently asserts that European e-tailing is thriving, despite the headline-grabbing dot-com demise. And it predicts that European e-tailers will reap 103bn (£63bn) in gross profit over the next four and a half years. For […]
Following its takeover by Kruidvat, Superdrug aims to reposition itself. But can the health and beauty chain find a niche between upmarket Boots and low cost supermarkets such as Asda and Tesco?
A new Government-backed consumer information campaign launches this week, pressing home the message that the Internet is a safe place to shop. The campaign is being run by IMRG (Interactive Media in Retail Group), which bills itself as “the industry body for global e-retail”. Relying mainly on PR, with some online support, the campaign will […]
The Food Standards Agency wants to overhaul of food labelling in a bid to eradicate misleading and false information on food packaging. The initiative could mean thousands of brands will be forced to change their names, but will the FSA be abl
Channel 5 will be taking the ‘5 Gets Out of Its Box’ roadshow to three destinations in August and September. The event will be targeted at teenagers.
The Radio Authority is to allow TalkSport to broadcast separate football programmes for Scotland and Northern Ireland…
The recent EU decision – or lack of decision – on unsolicited e-mail, or “spam”, can be explained by an absence of understanding about what consumers want. It’s hardly a great leap of intellect to realise that consumers want to receive information relevant to them, so the EU needs to legislate for this and the […]
P&O’s upmarket cruise company Swan Hellenic has appointed Banc to handle its £2m advertising account. Banc picked up the business after a pitch against Miles Calcraft Briginshaw Duffy and the incumbent Team Saatchi, which had held the account for three years. Banc has been briefed to give the cruise company a new image. Swan Hellenic […]
More Group Scotland has signed a ten-year contract to provide bus shelter and poster sites for Edinburgh’s new shopping development, Ocean Terminal.
George Pitcher presents an incoherent argument for UK emu membership. “The euro is an issue for business and the City,” he states, while naively declaring that it “shouldn’t be a political issue”.