2 August 2007

Orange appoints multimedia director

Orange, the mobile phone operator, has appointed Katrien Barrat, a former Mobistar marketer, as its new UK multimedia and convergence director. She will report into Orange’s vice-president of marketing Jean-Pascal Van Overbeke and will be responsible for around 15 staff. Barrat replaces Alistair Johnston who has joined rival O2 and will be tasked with driving […]

Dove to showcase eating disorders in ad campaign

Dove, the Unilever-owned beauty brand, is set to cause controversy with its latest campaign to include recovering eating disorder sufferers. The hard-hitting phase of its Campaign for Real Beauty is thought to target women on a psychological level by encouraging ex-sufferers to talk about their experiences with illnesses such as anorexia and bulimia. The campaign, […]

MDC in hunt for ad agency

Milk Development Council, the promotional body for the milk industry, is seeking an ad agency, as it looks to encourage more people to drink milk as part of a balanced diet. The review, which is being overseen by COI, is in the early stages, although it is understood that a number of undisclosed agencies are […]

ITV reports ‘encouraging’ results

ITV, the UK’s largest commercial broadcaster, reported a smaller fall in first-half profits than expected posting £151m in underlining earnings in the six months to June 30, down from £202m the year before. The broadcaster also indicated at a turnaround in the advertising market saying the UK television advertising market, which remained essentially flat in […]

Ridding speaks up for FT

If new owner NewsCorp reinvigorates the Wall Street Journal, it could spell disaster for the FT, but chief executive John Ridding isn’t worrying just yet. The global success of its newspaper and website have made him bullish about future growth, the former journalist tells Stuart Smith

The fall and rise of Leagas Delaney

Leagas Delaney is on a roll. The agency has won five out of five pitches in 2007, including VTech and The Body Shop, and observers believe the 27year-old agency, which has five international offices, has the feel of a start-up. Some add its famously “difficult” co-founder Tim Delaney is mellowing and that a fresh, hard-working […]

Camelot renews National Lottery licence

Camelot has won the licence to run the National Lottery for the third successive bid beating competition from Indian rival Sugal & Damani. The National Lottery Commission has selected Camelot as preferred bidder and will spend this month in talks with the company to finalise details of the licence, which runs for ten years from […]

BRC reveals the weakest high street month this year

The wet weather and interest rate rises led to the weakest month on the high street since last November, according to the British Retail Consortium (BRC). It says that like-for-like retail sales rose by just 1.2% last month compared to a 3.4% rise in the same month last year. The BRC says that the bad […]

Virgin Media extends takeover proposals deadline

Virgin Media has been forced to extend its deadline for receiving formal takeover proposals, blaming volatile debt markets. It says that following a recommendation from its financial advisers it has decided to extend the proposal until parties can complete their proposals in a more stable debt market environment in order to “enhance shareholder value”. Last […]

Latest from Marketing Week