This week I went on a media training refresher course. The agency set me three tasks – one with a print journalist down the line, a live TV interview and finally a live radio session in a studio. All went pretty well, if I say so myself, which I guess is a combination of much practice, a lot of luck and good fortune.
The London 2012 Olympics will go down in history as the first Games where even the ambush marketers got ambushed. Australian insurance firm iSelect is currently running an ad that plays on the notoriety of those brands unofficially cashing in on the Olympics… while conveniently promoting itself. Apart from the iSelect cash-in, ambush marketing at […]
Twitter is just too noisy for Olympic brand campaigns Your claim that sponsors are falling short of the gold standard in the first social media Olympics (MWlinks/co.uk/ someolympics) fails to mention that Twitter’s nature of short messaging is not necessarily conducive to bespoke brand campaigns. Much of what happens on Twitter could simply be described […]
It was a bright July morning in Beverly Hills. Kristen Stewart rose early and left the three-bedroom house that she shared with her boyfriend and fellow film star Robert Pattinson and headed for the city. At some point that morning, she picked up Rupert Sanders, the man who had recently finished directing her in the […]