Ericsson has delivered a blow to CIA Medianetwork and handed all the buying and planning for its global corporate advertising business, thought to be worth more than £30m, to the Media Edge. CIA has retained some of the communication strategy on the business. Ericsson UK advertising manager Lindsay James says: “Media Edge will do all […]
First Quench, the off-licence group, has launched a new online wine delivery service called Enjoyment.
UpMyStreet.com, the local information Website (www.upmystreet.com), is inviting third-party sites to install ‘Link to Us’ buttons on their sites, which allows rapid access to UpMyStreet’s database of postcode-related information.
The Union has won the £1m account for online sharedealing service Stock Trade, part of the Brewin Dolphin Securities company.
Advertising agencies are never slow to exploit news stories tactically. President Bill Clinton’s dalliance with Monica Lewinsky provided cigar manufacturers and dry-cleaners with ample material. Now Jeffrey Archer has presented creatives with a new target. McCann-Erickson copywriter Martyn Smith, art director Ashley Jouhar and creative director Luke White were quick off the mark last week […]
The Internet is revolutionising directory publishing. But as consumer publishers embrace the medium, many business-to-business players are simply burying their heads in the sand.
The virtues of e-commerce are now extolled in every newspaper or magazine that passes my glazed eye. Marketing Week (November 25) announced that Channel 5 is devoting a whole evening to the Internet, which being sponsored, is bound to attempt to seduce more consumers to try shopping online. It sounds too good to be true. […]
EMAP Metro is launching a standalone men’s health and fitness title as a spin-off from its best-selling lads’ magazine FHM. Called FHM Bionic, it will appear bi-annually on newsstands from December 17 – in time for the post-Christmas fitness boom. The move follows the launch of FHM Collections, which solely covers fashion. It also appears […]
Supermarket bank appoints former Eurostar head as ex-chief executive returns to Bank of Scotland
British Midland is rebranding as part of its flight network expansion, but it may have a bumpy ride overcoming government regulation.
Wal-Mart has started to accept payment by credit card throughout its German stores, following a successful test in Karlsruhe. Credit card payment for grocery shopping is not common in Germany. Wal-Mart previously accepted payment by debit card.
Crisis, the charity which fights homelessness, is launching a hard-hitting national TV advertising campaign through creative group Other. The 40-second commercial ‘Blue Christmas’ highlights the fact that many people in the UK would rather help an animal than another person. The ad, to be supported by a fundraising and awareness drive, will spearhead the charity’s […]