2 December 2004

Virgin Sours axed by Princes Soft Drinks

Princes Soft Drinks has axed the Virgin Sours fizzy drink range. The product was launched just under a year ago. Princes Soft Drinks, which has the sales and distribution contract for the Virgin Drinks brand in the UK, launched Virgin Sours hoping to capitalise on a trend for sour flavours among youngsters. However, the product […]

Cineworld-UGC deal threatens marketers

Cineworld UK’s acquisition of rival cinema chain owner UGC has put the future of the UGC brand in doubt, and threatens a number of senior marketing jobs. The marketing team at Cine UK, Cineworld UK’s existing chain, is led by Sabine Khan, while UGC’s is run by commercial director Mike Thomson and head of marketing […]

ASA investigates complaints about morning-after pill ads

Levonelle morning-after pill has caused outrage with its press campaign, triggering complaints that the ad, which uses the strapline “Immaculate contraception? If only”, offends religious sensibilities. The campaign has triggered 105 complaints, which are being investigated by the Advertising Standards Authority (ASA). The complainants also claim the ad, created by J Walter Thompson, is “irresponsible” […]

Virgin Sours axed by Princes Soft Drinks

Princes Soft Drinks has axed the Virgin Sours fizzy drink range. The product was launched just under a year ago. Princes Soft Drinks, which has the sales and distribution contract for the Virgin Drinks brand in the UK, launched Virgin Sours hoping to capitalise on a trend for sour flavours among youngsters. However, the product […]

Cineworld-UGC deal threatens marketers

Cineworld UK’s acquisition of rival cinema chain owner UGC has put the future of the UGC brand in doubt, and threatens a number of senior marketing jobs. The marketing team at Cine UK, Cineworld UK’s existing chain, is led by Sabine Khan, while UGC’s is run by commercial director Mike Thomson and head of marketing […]

Club 18-30 refreshes brand

Club 18-30 has refreshed its brand with a new logo designed by Fellowship Productions. New advertising is also expected in early 2005, from Saatchi & Saatchi.

BT announces creation of entertainment division

…BT has announced the creation of an entertainment division – the brainchild of Danon – to be led by head of BT Rich Media Andrew Burke. The new division will provide television and video services over broadband.

TV viewers to vote on National Lottery Funding

The Government is in talks with broadcasters to create television shows that will enable viewers to vote on who receives National Lottery funding. The next lottery licence will last for up to 15 years under the National Lottery Bill, published last week.

Philadelphia Light launches ‘healthy living’ sandwiches

Kraft Foods is launching a range of pre-packaged sandwiches using its Light Philadelphia brand. This marks the first time that Kraft has used Philadelphia as an ingredient in another product. The sandwiches, to be launched in January, will come in a number of different variants including Light Philadelphia and smoked salmon, and another with smoked […]

Boots ponders in-store TV roll-out

Boots is considering rolling out an in-store television network in up to 300 stores. It is using Avanti to test a service in a handful of outlets, including one in the Meadowhall shopping centre, Sheffield. The retailer has yet to make final a decision on whether to go ahead with the network, but it is […]

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