2 February 2006

Teenage plastic kicks

Teenagers are being targeted with a series of pre-paid cash cards. While some fear it will encourage youngsters to get into debt, others believe they are safer and easier to use than carrying cash and are bringing pocket money into the 21st century. By Catherine Turner A wave of pre-paid cash cards, which may become […]

Content with fun on the go

The younger generation are keen to use their mobiles for take-anywhere entertainment but are so intimate with their phones that brand owners must tread carefully with content. By Martin Croft The rise of the mobile phone has been phenomenal. According to the latest figures from worldwide industry body International Telecommunications Union, there were 102 mobile […]

Saving one’s own skin

With more men taking an active interest in their appearance and skincare, KoS is launching a line which protects the skin’s surface. By Barny Stokes King of Shave’s (KoS) decision to promote its new shaving line as the ideal partner for Gillette’s five-bladed Fusion razor system (MW last week) is a bold move. The range, […]

Ford promotes UK MD to European marketing role

Ford of Britain managing director Paul Thomas has been promoted to vice-president of marketing at Ford of Europe. Thomas will be responsible for all of Ford’s pan-European consumer advertising and product marketing communications and reports to Ford of Europe’s vice-president of marketing, sales and service, Stephen Odell, in his new role. He replaces Jürgen Stackmann, […]

Fagan takes DSG media role

DSG International, the electrical retailer, has appointed Elizabeth Fagan to the newly-created role of group media director. The announcement ends months of confusion surrounding Fagan’s role at the group, which includes the Curry’s and PC World retail chains, as well as Dixons stores and mobile phone subsidiary The Link. Her new role will be to […]

Coke set for further energy drink launch

Coca-Cola is launching its second energy drink in less than six months with a third likely to launch before the end of the year. The new product, Relentless, will break from the norm with its 500ml size can, which is the same size as a beer can. Traditionally, the growing energy drink market has made […]

SCA Hygiene unveils Baby MD character in £15m push

SCA Hygiene has unveiled its new brand icon for Velvet toilet paper – the Baby MD. The character – a baby dressed in a business suit who “runs” the Velvet factory – will appear in a &£15m campaign for Triple Velvet that breaks next week. An “authority on softness”, he will feature in TV ads […]

New Campaign – Fellowes

American office products company Fellowes is launching a multi-million pound consumer campaign focusing on the “shredder revolution” following a rise in people’s fears of identity fraud, the UK’s fastest growing crime. Fellowes has appointed FCB London to its multi-million pound creative and media planning account following a competitive pitch against undisclosed agencies. It has introduced […]

Wilkinson to take on rival with ‘his’ and ‘hers’ razors

Wilkinson Sword is gearing up for its latest assault on Gillette with the launch of two new four-bladed razors. The first, Quattro Titanium, is aimed at the male market and claims to be the first shaving platform to have blades with an undercoating of titanium to reduce skin-drag. The product, which will be supported by […]

Ribena 200ml multi-packs dropped after poor sales

GlaxoSmithKline has decided to drop production of its 200ml multi-pack Ribena, less than two years after its launch. The product has been struggling in the children’s lunch-box market against the success of market leader Robinson’s Fruit Shoot. Last year saw a re-launch of the Ribena brand, worth &£150m, with GlaxoSmithKline aiming the drink at adults […]

Kraft Foods picks UK chief and reorganises portfolio

Kraft Foods has appointed Ben Clarke, the head of its Australian operation, as vice-president and area director for the UK and Ireland. He replaces Thibaud de Saint-Quentin, who has been promoted to vice-president of coffee for the EU region. Clarke, who has already taken over the role, will be responsible for the company’s food and […]

US motor manufacturers face fierce international competition

American consumer tastes are changing – with many shying away from the gas guzzlers, the big three appear positioned at the wrong end of the market Though overall sales in the US car market were broadly flat during 2005 (rising 0.5 per cent), sales of overseas brands were up 4.7 per cent over the course […]

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