MFI must address outdated strategy

The exodus of senior marketers from furniture retailer MFI may be symptomatic of a deeper marketing malaise at the chain. Their departures come amid a wide-ranging reorganisation of the business.They leave the company’s 28m ad budget – one of the largest of any UK retailer – without a senior executive directly responsible for it. Last […]

Politicians enlist ad agencies in vote push

Voter apathy has reached an all-time low, threatening to embarrass the Government, which seems keener on elections and referendums than any previous administration. As a result, the task of enticing the public out of their homes and into the polling booths is increasingly being devolved on ad executives. This week the Central Office of Information, […]

9m Vision Express axes Saatchi

Optician chain Vision Express has fired Saatchi & Saatchi from its 9m ad account, just two weeks after the launch of its first campaign, and has handed the business to Ammirati Puris Lintas.

UK launch for cosmetics giant Marbert

Sunday Business makes a direct attack on The Sunday Times in its new advertising campaign through DMB&B breaking in the press this week. Called Strictly Business, the campaign is the second for Sunday Business, which launched in February. Three press ads poke fun at the ‘tittle-tattle’ of The Sunday Times, personified by its society columnists […]

Oflot slams Camelot over ‘paltry’ prizes in Planet Hollywood link-up

Lottery regulator Oflot has rejected plans by Camelot to launch a scratchcard game in conjunction with burger chain Planet Hollywood, because it says the prizes on offer were too small. Camelot submitted proposals for the scratchcard game earlier this year, with prizes including free meals from the burger restaurants rather than cash. But a spokesman […]

Sony to launch 1m ad push for own-branded Vaio laptop

Sony UK is to launch its biggest product advertising campaign this year when it breaks into the PC market with its own-branded laptop computer. The company, predominantly involved in consumer electronics, is to spend more than 1m on advertising its Vaio notebook computer in the national press and computer titles, with creative work being handled […]

Digests

Thorn, the TV rental company, has agreed to a 980m bid from Future Rentals, a specially-formed company financed by Japanese investment bank Nomura. Arcadia has bought the Wade-Smith fashion chain for 17.3m. Johnson Fry, the investment house, has appointed Lindsay Firth-McGuckin, who recently left Colonial Investments after just five months, as marketing director. She replaces […]

On the Home front

According to his friends, Sholto Douglas-Home, ad director of BT, is a passionate gambler. He has a monthly column in Inside Racing, and admits racing is his “hobby and passion”. This risk-taking streak has made some wonder whether he is taking a gamble by accepting the job of marketing and communications director for the Millennium […]

David’s Psion to face PC Goliath

By any normal calculation, David Potter’s Psion ought not to be with us today – still less poised for its greatest strategic breakthrough to date. How is it that this tiny company – a David in a land of Goliaths – has time and again successfully defied market forces, when it seemed perched on the […]

DIGESTS

J Walter Thompson has won the 60m global ad account for US investment bank Merrill Lynch. Ford is expected to decide this week whether Ogilvy & Mather or Young & Rubicam will handle the launch of the Ford Focus car across 19 European markets. Industry speculation is tipping O&M to win the lion’s share. EURO […]

Net Trawl

Nearly 1 million people in the UK access the Internet at home – equivalent to five per cent of households – and the figure is still rising, according to the Office of National Statistics. If growth continues as it did in 1997, it’s going to be a busy year for UK-based Internet and new media […]

Eagle Star corporate chief quits after row

Eagle Star marketing and corporate affairs director Steve Wigzell has quit without a job to go to in the middle of a restructure of the marketing department. This was triggered by the recent merger of parent British American Financial Services with the Zurich Group. Wigzell was in line for the position of business development and […]

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