Focus group of one

Focus group of one Marketoonist 2 7 15

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

Secret Marketer: Applying for a job is like launching a new campaign in that you first need a plan

Your Secret Marketer is moving onwards and either upwards or, if I play my cards badly, outwards. One thing that most client marketers will relate to is that as soon as someone has understood how to do their job, the rug is pulled from under them and a major restructure ensues. And that has happened at ‘Brand Secret’ this week.

How ethical innovations boost brand perceptions

Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation.

Big brands left out of consumers’ ideal high street

Consumers want an end to predictable shopping destinations filled with the same brands – instead they want the high street of 2025 to offer unique shopping experiences that combine tangible products with the convenience of technology.

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