Virginia Matthews’ jousting with the customer service industry (MW, February 17) elicited a few sympathetic groans here at The Cade Partnership. As an agency with a good deal of experience helping clients handle customer complaints, we are only too familiar with the “how may I help you?” brigade. Telephone helplines are a marvellous opportunity to […]
* Frank Mars launched chocolate and nougat bar, Milky Way in the US in 1923. He gave his son Forrest Snr $50,000 and the foreign rights to market the brand, which was launched in the UK and renamed the Mars bar. It was produced at a factory in Slough from August 1932. A different product, […]
At one time, you were either young, middle-aged, old or dead. Now, the world is full of Generation X and Third Agers, all desperate to be targeted.
Holsten Distributors is axing its 12-year sponsorship of Tottenham Hotspurs football club at the end of the season, and could pull out of sponsorship altogether. The last deal the two companies signed nearly three years ago was worth Ãº1.9m over three years. Tottenham is expected to announce a replacement sponsor within the next few weeks. […]
Young & Rubicam is understood to have won the ú3.5m European Night Services business to promote the Channel Tunnel’s sleeper service.
Leagas Shafron Davis Ayer rolls out its first `original’ work for the Volkswagen-owned Seat this weekend. The agency secured the Ãº5m account last year after an extended pitch for the total pan-European business was won by Ayer Europe. The new campaign is designed to highlight Seat’s value-for-money image via an interplay between two characters: one, […]
Golden Wonder has been ordered to remove illegal flyposters for its Bandido tortilla crisp brand. The snack food giant launched a flyposting campaign through Tequila UK this year. It was intended to give its Bandidos snacks an underground, streetwise image. But Golden Wonder has now been ordered to remove some posters because they are being […]
Poster specialist More O’Ferrall is gearing up for a fight with the Joint Industry Council on Poster Audience Research (JICPAR) over the introduction of Oscar II – the industry’s new research and planning system. MOF is understood to want the geodemographic part of the system scrapped because it does not believe that models of local […]
Courage, Britain’s second biggest brewer, is set to split from long-standing roster agency BMP DDB Needham, which could mean the end of the TV advertisements starring comedian Jack Dee and the dancing penguins. The move follows a client conflict with US brewer Anheuser-Busch, which hired BMP’s parent to handle its account last November (MW November […]
Cadbury is embarking on its biggest ever chocolate bar promotion, and using racing star Nigel Mansell for the push. Race the Ace, a £2m go-karting promotion, is being handled by sales promotion agency Osprey CSP, which won the business after a competitive pitch. The promotion will include a £500,000 TV campaign. Cadbury is offering a […]
Clark & Taylor has pulled out of the pitch for the Ãº2m Future Zone account after the computer games retailer warned of spiralling losses and called for a Ãº4m rescue package.
Arsenal footballer Ian Wright is demanding damages from Harari Page and Harvey Nichols for an ad featuring his naked body. The March edition of Esquire magazine carries a one-off ad showing pictures of Wright and supermodel Naomi Campbell. It consists of two three-page spreads of the two lying in identical poses. The catchline, which is […]