Branson relying on PPP intuition

We’ve heard a lot about PPP recently, and it’s had little to do with healthcare. Public/private partnership, as it is euphemistically known, has most memorably been centre-stage in the continuing spat between Ken Livingstone and Downing Street. The sub-text of Livingstone’s position is that PPP cannot be trusted: not when it involves the likes of […]

Dealers push dot-com cars for Vauxhall

Vauxhall has set up computer terminals at two of its dealerships, to sell customers its dot-com branded cars. These cost up to £1,000 less than cars normally sold through dealers. Reg Vardy and another unnamed dealership have been given the go-ahead by the manufacturer to take customers through the process of buying online. The move […]

Digest

Senior advertising figures, including MT Rainey, Paul Twivey and Martin Lambie-Nairn, have joined forces with June Tewson, the co-founder of Comic Relief, to launch TimeBank, a BBC-backed charity project.

Digest

The Independent Television Commission proposes a light touch’ to regulation of the interactive TV market in its consultation paper published this week.

Digest

British Airways has appointed Agency.com to create, implement and market its £100m Internet drive announced last week.

NS pledges £3m regional press project

The Newspaper Society (NS) has pledged to address seven key areas of concern raised by marketers and advertising agencies in an effort to increase the regional press’ share of national advertising spend. Production, planning, buying, cost, administration, product information and marketing have all been identified as issues that need to be addressed, following an industry-wide […]

Ex-Pizza Hut boss to lead CGU Net mortgage drive

Finance group CGU has named David Lundholm as marketing director of its new £10m Internet mortgage venture. Former Pizza Hut marketing director Lundholm will oversee the spring launch of the service, which has the working title “Project Seattle”. Lundholm was marketing director of Pizza Hut in the UK for 18 months, before quitting in January […]

Digest

Ford is planning to launch nine products a year over the next five years to boost its flagging European market share, according to European chairman Nick Scheele.

Sales promotion has new kudos

Ian Hughes asks the fundamental question: “What use sales promotion?” (Letters, MW February 10) but misses what sales promotion nowadays means in practice. We have seen some radical changes to promotions over the past year. First, and rather ironically, every day low prices mean we are moving away from a discount mentality and brands now […]

Digest

95.8 Capital FM is launching a TV push promoting Chris Tarrant’s flagship Birthday Bonanza competition. The ads focus on the tension of the game rather than the cash prizes, and have been created by Abbott Mead Vickers.BBDO.

Outdoor Maps

Geographical information systems are revolutionising the way outdoor targets consumers, the only barrier being contractors’ reluctance to release their stock into a free market.

Digest

The Motley Fool, the personal finance site, has announced an online ad spend of more than &£50,000 per week. This spend, through online media buyer i-level, makes the site one of the biggest online spenders in the UK. Its latest campaign, running for seven weeks, is concentrated across five major sites: Tesco Net, Yahoo, MSN, […]

Latest from Marketing Week