Recent research shows that people don’t like advertising professionals. Even if true, who cares? It’s the ad people are supposed to respond to, says Iain Murray
MG Rover group marketing director John Sanders has been promoted to sales and marketing director. He replaces John Parkinson, who has become managing director of MG Rover subsidiary Powertrain.
…P&G has reported an increase of 12 per cent in its third-quarter core earnings to $1.19bn (£810m). It posted a net income of $1.
Men are no longer afraid to admit that they moisturise and the UK men’s toiletries market is growing, as more men try to keep up appearances
Alan Mitchell can be relied upon to cut to the quick of any marketing debate. His article on loyalty (MW April 4) was no exception. It was reassuring to learn that “more people buy bigger brands than small brands, they also tend to buy them more often.” On the face of it, this is what […]
The Diary’s decreasingly occasional lookalike feature seems to be gaining momentum – people are now sending in nominations. Communications Team publishing director Mike Lamond has – rather cruelly – put forward his colleague, advertising sales director Bruce Settle, as a Homer Simpson lookalike. “Perhaps it’s the sartorial elegance or the creative use of sparse hair,” […]
The Financial Times is to charge up to Â£200 a year for its FT.com website, starting this month.
The Inland Revenue has appointed Miles Calcraft Bigginshaw Duffy to handle its &£5m self-assessment creative account. The agency beat Lowe, DFGW, and incumbent D’Arcy to the business. D’Arcy was appointed last June for a project to promote the self-assessment business. The agency replaced Euro RSCG Wnek Gosper. D’Arcy’s work featured Father Ted character Mrs Doyle […]
The Daily Telegraph launches Telegraph Fantasy Football World Cup, to be played in the newspaper and online, this week. The game offers a first prize of &£50,000.
Jeyes Group, the manufacturer of Parozone bleach, has appointed Unilever Bestfoods business unit director for butter and margarine Neil Kimberley as marketing director. Kimberley replaces Stephen Bolton, who left to become Premier International Foods’ commercial director for canned foods in March. Kimberley, who was with Unilever for 12 years, was responsible for the Flora and […]
Marks & Spencer is launching a ladieswear range for the larger woman called the Plus Collection.
Good design is not just about the look of a product, or winning awards. Innovation only happens when every part of a brand is considered, from design, through to parts manufacturer, to resellers and the customer