Brands should engage more with the start-up community

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Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need tore-evaluate their commercial approach to take that into account. However, most commentary I’ve seen to date has been from a media perspective. A trip to the Hoxton Mix at London’s Sillicone Roundabout, one of several incubators for digital start-ups, suggests and interesting model for how creative agencies could also evolve.

Marketing to kids

Marketing to children

As the industry waits for the Government’s reaction to the Bailey Review and lobby groups step up their efforts to ban advertising to under-11s, can there ever be an ethical way to market to children?

Data privacy: the third way

Regarding your ‘Privacy: for whose eyes only?’ article (MWlinks.co.uk/privacysell) into the likely impacts of looming stringent EU legislation, we need an alternative way forward; a collective effort at self-regulation that both prepares organisations for the impending regulations and demonstrates action to your customer base.

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