Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need tore-evaluate their commercial approach to take that into account. However, most commentary I’ve seen to date has been from a media perspective. A trip to the Hoxton Mix at London’s Sillicone Roundabout, one of several incubators for digital start-ups, suggests and interesting model for how creative agencies could also evolve.
As the industry waits for the Government’s reaction to the Bailey Review and lobby groups step up their efforts to ban advertising to under-11s, can there ever be an ethical way to market to children?
Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.
Ahead of a big summer of sport, businesses aim to use corporate hospitality to derive maximum value from their connections
As befits the arrival of spring, Marketing Week is rolling out a fistful of new initiatives to ensure we remain an essential partner in helping marketers deliver great creativity and business results.
Review the millions of people on Twitter and it’s apparent that there are about five distinct types of user.
As regular readers will know, I work for the best brand in the world, at least I think so. However, I often imagine what I would do if I wasn’t working here.
Regarding your ‘Privacy: for whose eyes only?’ article (MWlinks.co.uk/privacysell) into the likely impacts of looming stringent EU legislation, we need an alternative way forward; a collective effort at self-regulation that both prepares organisations for the impending regulations and demonstrates action to your customer base.
French food group Danone is hoping to spark a revolution with a new brand identity focused on the future of food.
The French beauty giant admits while there is ‘momentum’ behind digital it is yet to ‘crack ROI’.
The tech giant’s corporate vice-president of brand, advertising and research, shares her views on what most derails marketers today and what it takes to be a good leader.
The marketing news that matters this week including British Airways losing one of its top marketers, Unilever battling gender stereotypes and Amazon moving into fashion.
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