Brands should engage more with the start-up community

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Last year, I wrote about how the agency-advertiser model is changing, and how advertisers might need tore-evaluate their commercial approach to take that into account. However, most commentary I’ve seen to date has been from a media perspective. A trip to the Hoxton Mix at London’s Sillicone Roundabout, one of several incubators for digital start-ups, suggests and interesting model for how creative agencies could also evolve.

Data privacy: the third way

Regarding your ‘Privacy: for whose eyes only?’ article (MWlinks.co.uk/privacysell) into the likely impacts of looming stringent EU legislation, we need an alternative way forward; a collective effort at self-regulation that both prepares organisations for the impending regulations and demonstrates action to your customer base.

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