2 November 2006

National Geographic hunts documentary makers online

National Geographic Channel has launched a user-generated website in a bid to find new documentary makers. The Frame Your World competition goes live this week. Aspiring documentary makers are asked to submit a three-minute documentary on the theme of what makes an everyday object seem extraordinary. Other users will then be able to vote and […]

Turner refocuses on interactive and in-house creative

Turner Broadcasting is repositioning the sales team for its entertainment division in a move aimed at increasing its focus on interactive campaigns and producing in-house creative. The department, which handles sales for Turner TV channels including Cartoon Network, Toonami, Boomerang and Turner Classic Movies, it also launching a dedicated sales website to promote it services […]

Euro internet spend set to double

Spending on pan-European internet campaigns will almost double within two years, with entertainment, travel and packaged goods firms leading the charge. The prediction comes from the European Interactive Advertising Association in research released this morning. The EIAA says that spending will go up by 92% by 2008 – making it the fastest growing part of […]

EasyJet abandons price-led campaigns for green focus…

EasyJet is planning a major shift in advertising strategy away from price-driven offers to promoting its green credentials. It would be the first airline to focus on the environment rather than price. A campaign highlighting EasyJet’s efficiency in reducing carbon emissions will break in the New Year. It will be developed through its agency Ogilvy […]

…as car industry hits back over CO2 slating

The car industry has hit back at claims that it is one of the main contributors to climate change, saying that drivers are more concerned about the environment than ever before. New figures from the Society of Motor Manufacturers and Traders (SMMT) suggest UK consumers are switching to more fuel-efficient cars, with diesel-powered vehicles accounting […]

Peugeot appoints former Airbus boss as chief executive

PSA Peugeot-Citroen has appointed former Airbus boss Christian Streiff as chief executive to replace Jean-Martin Folz, who is retiring in January. Streiff resigned as chief executive of Airbus in October after just three months in the role following disagreements over power sharing with directors of its controlling shareholder, aerospace group EADS. He joins Peugeot today […]

Starcom on alert as Inbev plots review of 20m media account

Starcom Group has been put on alert by drinks giant InBev, which is gearing up for a review of its £20m media planning and buying account. The agency has worked on the business for 16 years. An InBev spokeswoman confirmed that discussions are taking place with the agency about the future of the account, which […]

Dig for Fire joins Keep Britain Tidy roster

Dig for Fire, the Sheffield-based agency, has been appointed to the Keep Britain Tidy campaign roster. The campaign is run by environmental charity, ENCAMS. The charity, which is part-funded from Department of Environment, Food and Rural Affairs, put out a Europe-wide tender. The pitch lasted four months. The agency will produce integrated work for ENCAMS’ […]

Fagan apppointed MD at Boots opticians

Elizabeth Fagan, the former DSG International marketer, has been appointed as managing director of Boots Opticians. She left the electrical goods retailer last month after a series of changes to her role. Fagan will oversee the running of more than 280 Boots Opticians outlets and report to healthcare and store development director Alex Gorlay. She […]

Hegarty: brands to blame for lack of Web innovation

John Hegarty, chairman and worldwide creative director of advertising agency Bartle Bogle Hegarty, has slammed brand owners for failing to grasp the opportunity presented by the internet. In an interview with Marketing Week, he accuses clients of not understanding the medium and “not wanting to let go” of control over their brands. He says: “Agencies […]

ASA appoints Lord Smith as chairman

Lord Smith of Finsbury, the former Cabinet minister and Secretary of State for Culture, Media and Sport, will be the next chairman of the Advertising Standards Authority (ASA). Lord Smith – formerly the Labour MP Chris Smith – will succeed current chairman Lord Borrie QC on 1 July 2007. The appointment was made by the […]

Yell falls back on internet advertising as profits slump

The internet is now the only source of advertising revenue growth for Yell as advertisers desert its printed directory. The directories company revealed that pre-tax profits dropped by 44% from £155.9m to £87.2m for the six months to 30 September. But in the UK, it reported a 3% increase in revenue to £351.6m, which was […]

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