Granada is axing Esso as its main fuel supplier for all the company’s motorway service stations, and handing the contract to BP. The deal, which BP claims will allow it to sell 1bn worth of petrol, covers 14 stations. It will also mean that Granada, like BP, will now offer Argos Premier Points to its […]
Rothmans International has launched its first mass-market cigar brand in the UK. The brand, Lincoln, will be launched in three cigar sizes – miniature, panatella and half corona. Lincoln has been created uniquely for the UK. Chris Lynch, Rothmans general manager international tobacco products, says: “Usually cigars are launched in just one size and then […]
So what happens now? One thing seems certain, there will be no return to the sleepy complacency which had begun to settle over the grocery multiples sector prior to last weekend’s revelations about Asda and Safeway’s clandestine deal-making. For a start, the talks have blown the gaffe on the vaunted role of marketing in long-term […]
Some unexpected crisis can upset even the most finely-tuned event. Peter Smith explains how potential problems can be minimised by sound contingency planning. Peter Smith runs his own conference and event management service. He was event manag
I would like to clarify a statement made in your Cover Story “Dome sponsorship hit by catch 22” (MW September 18). The article states that IMG won the task of raising sponsorship for the Dome in a pitch against rival API. In fact, API declined to “pitch” for the sponsorship sales business. On the contrary, […]
Claire Watson, European marketing director for Häagen-Dazs ice cream, has left the company to become managing director of newly-formed design agency The Brand Union.
The future of Two Way TV, the interactive TV games system, is in doubt after the company postponed its national roll out, which was scheduled for October. The system comprises a set-top box and a pair of handsets, which allow viewers to join in TV game shows like Family Fortunes and Countdown. The company has […]
Cadbury is launching a range of Spice Girls-branded chocolate products. – The deal follows last week’s announcement that Asda will be selling a wide range of Spice Girls’ merchandise in the run-up to Christmas.
Where Marketing Week leads others follow: one investigation into the backroom deals between The New Millennium Experience Company, which is organising the Millennium celebrations at Greenwich, and the advertising agency it hired, M&C Saatchi, led to coverage on the front pages of national newspapers and much of one edition of Channel 4 News. We revealed […]
The majority of consumers think there was too much coverage of the death of Diana, Princess of Wales, according to a report from one the UK’s top media agencies. Over half the public, 54 per cent, believe coverage was excessive and most say they will not change their reading habits despite the furore over coverage […]
Texaco is the latest petrol company to break into the food market by linking with Spar. The move is part of Texaco’s attempt to increase share in the competitive petrol retailing market by adding more services. The operation, which is being tested in Wales, will offer Texaco services and fuel and Spar goods on the […]
Mhairi McEwan, vice-president of UK marketing at snack foods giant Walkers, is leaving the company. It is not yet known whether she will remain within parent company PepsiCo, where she has been for the past three years. The move follows a decision by Walkers’ parent company Frito-Lay – the global snack foods division of PepsiCo […]