2 October 2003

Inbox campaigns for esure

Inbox, the direct marketing agency, has created two marketing campaigns for online insurance firm, esure. The two e-mail campaigns aim to bring in new customers.

The torch bearer

Keith Mills has joined the London Olympic bid team – a very public role, especially if the bid fails. But the man behind the Air Miles and Nectar loyalty schemes is unlikely to consider failure as an option. Can his Midas touch help the capita

Will Abbey revamp be left in ruins?

Abbey National is not only changing its name, it claims it is going to turn the banking world on its head. Such boasts will garner a lot of publicity, but the real task lies in delivering on these promises, says David Benady

GSK appoints drinks brands marketing boss

GlaxoSmithKline (GSK) has appointed Julie Leivers to head its marketing for Ribena and Lucozade. Leivers, who joins GSK from McCain Foods, where she was marketing director, has been appointed to the new position of vice-president of marketing and innovation at GSK Nutritional Healthcare. The position includes the responsibilities held by vice-president of marketing Peter Harding, […]

China’s challenge

China has been manufacturing many of the West’s consumer goods for years, but Chinese branding rarely makes it onto the products. Now, all that is set to change. But can indigenous companies break out of the command-economy mindset and face do

GlaxoSmithKline extends Aquafresh range

GlaxoSmithKline is to extend its Aquafresh mouthwash brand into the children’s market with the launch of Aquafresh Whoosh. The range will be available in two different varieties coloured pink and blue.

M&S to spend £20m on &more card launch

Marks & Spencer Money is putting £20m behind the launch of its new “&more” combined credit and loyalty card, to coincide with a new integrated role for financial services within M&S.

Euro RSCG Wnek Gosper Partners creates TV campaign

Euro RSCG Wnek Gosper Partners has created a television campaign for the Co-operative Group’s own-label range of Fairtrade chocolate. The ad, which launches this week, promotes the credentials of the Co-op as the leading supermarket supporter of Fairtrade.

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