Online travel agent Expedia.co.uk has appointed PHD to handle its Â£2.6m offline media planning and buying account.
Nestlé Rowntree is positioning its Double Cream brand as a direct competitor to Cadbury’s Dairy Milk and Masterfoods’ Galaxy, with its first major development of the brand since it was launched last year.
Inbox, the direct marketing agency, has created two marketing campaigns for online insurance firm, esure. The two e-mail campaigns aim to bring in new customers.
Sir Ken may have the all-clear to buy Safeway, but the authorities’ inept approach will allow the big three to use all their tricks to spoil his party, says George Pitcher
Keith Mills has joined the London Olympic bid team – a very public role, especially if the bid fails. But the man behind the Air Miles and Nectar loyalty schemes is unlikely to consider failure as an option. Can his Midas touch help the capita
Abbey National is not only changing its name, it claims it is going to turn the banking world on its head. Such boasts will garner a lot of publicity, but the real task lies in delivering on these promises, says David Benady
Pity the poor goldfish. All it wants to do is swim aimlessly, before dying overnight. But now it finds itself evicted from its natural habitat by the BACC, carps Iain Murray
GlaxoSmithKline (GSK) has appointed Julie Leivers to head its marketing for Ribena and Lucozade. Leivers, who joins GSK from McCain Foods, where she was marketing director, has been appointed to the new position of vice-president of marketing and innovation at GSK Nutritional Healthcare. The position includes the responsibilities held by vice-president of marketing Peter Harding, […]
China has been manufacturing many of the West’s consumer goods for years, but Chinese branding rarely makes it onto the products. Now, all that is set to change. But can indigenous companies break out of the command-economy mindset and face do
GlaxoSmithKline is to extend its Aquafresh mouthwash brand into the children’s market with the launch of Aquafresh Whoosh. The range will be available in two different varieties coloured pink and blue.
Marks & Spencer Money is putting £20m behind the launch of its new “&more” combined credit and loyalty card, to coincide with a new integrated role for financial services within M&S.
Euro RSCG Wnek Gosper Partners has created a television campaign for the Co-operative Group’s own-label range of Fairtrade chocolate. The ad, which launches this week, promotes the credentials of the Co-op as the leading supermarket supporter of Fairtrade.