2 October 2008

BBC Worldwide creates VP of marketing role

BBC Worldwide’s sales and distribution arm has appointed former Granada marketing chief Clare Vincent to the new role of vice president of marketing. She will move into the position in November. Vincent will be responsible for “setting the overall strategic vision” for marketing BBC Worldwide’s distribution business globally, including presales and aftersales. She will report […]

Government unveils rescue plan for banks

The Government is planning to inject up to 50bn into the country’s leading banks as part of a new package to shore up the financial system. The recapitalisation scheme will aim to protect ordinary savers, depositors, businesses and borrowers.

Fiat launches eco-friendly programme

Fiat is launching a new computer application which will allow owners of selected Fiat models to develop more eco-friendly driving habits. The application called ecoDrive will be available from today (October 8). Drivers will be able to download the programme from a dedicated website created by digital agency AKQA. It will then allow them to […]

Tories wage war on advertising

The Tory party has declared war. Yet, in its bid to win the next General Election, it is not the global financial crisis that the Conservatives are challenging, but advertising. So fears the ad industry, waiting for the axe to fall on one of the UK’s biggest advertisers – COI, with an annual spend of […]

Heres to 30 years of accomplishment

The world has changed immeasurably in the 30 years since Marketing Weeks first edition launched in 1978. Over this period, readers have been able to track the transformation of media, marketing and brands through our pages as we put in context some of the dizzying developments that have reshaped the world.

Digital comes of age

In 2004, when the digital sector was finally starting to pick itself up out of the post-crash doldrums, a senior industry figure told me the most important thing that could happen to boost the fortunes of digital marketing would be if big companies disbanded their digital marketing arms. Four years later, it’s starting to happen, […]

Grade calls for a new deal for ITV

Michael Grade, executive chairman of ITV, has stressed that the “old regime” for the broadcaster is over and called for the broadcaster to be “left alone”. Grade made the comments in response to details surrounding Ofcom’s review of Public Service Broadcasting. In a speech at the RTS Patron Breakfast today (8 October) he said there […]

Tourism Australia launches 20m campaign

Tourism Australia is launching a 20m campaign aimed at making Australia a “must visit” destination for travellers. The TV and cinema ads, directed by Baz Luhrmann, will feature the strapline “Come Walkabout”.

Jessops appoints digital agency TradeDoubler

Digital agency TradeDoubler has been appointed to handle the affiliate marketing account for Jessops. The agency will be responsible for driving online sales for the photographic retailer’s website. Jessops has previously worked with a number of digital agencies on a project basis. It has appointed TradeDoubler as its retained agency following a pitch with a […]

Alcohol industry braced for attack on price promotions

The drinks industry is bracing itself for a “damning report” on the way alcohol is promoted on price. The Sheffield University report is expected to present the first evidence linking cheap booze to binge drinking. Its imminent release will follow the launch this summer of the Department of Health’s “Safe, Sensible, Social” consultation on alcohol […]

Global Radio in talks with ex-News Group media head

Global Radio is in advanced talks with former News Group Newspapers media director Mark Chippendale about taking up the new role of group commercial director. The radio company is understood to have had a number of discussions with Chippendale, who has previously worked at BSkyB and Yahoo!. He left News International in July (MW July […]

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