2 September 1999

Digest

Cadbury and MTV are launching two ‘Unwrap and Party’ concerts at the Manchester Apollo on September 4 and London’s Brixton Academy on September 11. The concerts are the culmination of a major promotion for the chocolate manufacturer.

Digest

Underground, the London creative strategy agency, has produced a £500,000 press campaign for Seiko’s Lorus Fusion watches aimed at 18- to 24-year-olds.

Digest

Silver Arrow, a new fizzy cranberry juice drink, will be rolled out nationally from September 5. It is distributed by Cranley Fresh Foods, priced 99p for 330ml.

‘Experience’ focus should be value-led

Alan Mitchell’s comments on “the rise of the brand experience” (MW August 5) are a breath of fresh air, but also something against which clients must protect both their budgets and their brands from abuse. I have long believed in the need for true brand experience, but I also believe that too many unqualified agencies […]

Digest

1576 has created a £1m TV and press campaign for the Scottish Tourist Board to promote autumn breaks in Scotland. Two 20-second ads will run on Channel 4 and Channel 5 throughout September. It will carry the strapline ‘Scotland stays with you’.

Times head of marketing quits for e-commerce job

Times Newspapers marketing director Toby Constantine has quit News International (NI). Industry insiders claim Constantine, who was marketing director for The Times and Sunday Times, may have been disappointed after missing out in the latest promotions at NI. Constantine was unavailable and The Times declined to comment on the reasons for his departure. He is […]

Lines of battle

From the perspective of investment by clients, below the line is gaining ground on above the line. The combined expenditures on sales promotion and direct marketing in the UK are double that of advertising. Views about the relationship between above and below the line are clearly divided on either side of the line. Advertising continues […]

Time to speed up European assault

Time Incorporated, the publishing arm of Time Warner, has made slow progress in its plans to expand its European magazine range over the past year. Nevertheless, it has promoted European president Richard Atkinson to the role of chief financial officer and executive vice -president of Time Inc (MW August 26). The publishing arm of Time […]

Mobile loyalty hard to secure

Telephone manufacturers may be poised to reap rich rewards from the burgeoning mobile market, but according to field marketing specialist EMSChiara, they could do with improving their branding. Last Christmas, mobiles were the best-selling gift item in the UK, surpassing children’s toys the Furby and yo-yos in terms of unit sales. About 2.5 million phones […]

Adidas appoints marketing chief

Adidas has been hit by the departure of its top UK marketer, Barry Hunter, who has resigned without a job to go to. He will be replaced by the managing director of Timberland, Gordon Baird, who takes up the role of managing director for marketing on November 1. A spokesman for the sports shoe and […]

Digest

The Central Office of Information has shortlisted Delaney Fletcher Bozell, TBWA GGT Simons Palmer, Abbott Mead Vickers.BBDO and D’Arcy to pitch for its DSS benefit fraud prevention account.

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