Leading UK recruitment service the Reed Group has handed £15m worth of business to Abbott Mead Vickers.BBDO and WCRS. AMV is to develop a rebranding programme to encourage people to use Reed’s online service – at www.reed.co.uk. WCRS is to handle advertising for the company’s online temporary jobs service Tempjobs.com, which went live last month. […]
Remember greenhouse gases, melting polar ice-caps, natural resources depletion, and all the other doomsday jargon of the Eighties eco craze? The power companies do. They’re about to blast us out of our latter-day complacency with a salvo of TV campaigns proclaiming the virtues of a clean and sustainable environment. First off the blocks is PowerGen, […]
In a bid to hit the Government’s target of tripling the use of eco-friendly electricity, utilities giants are spending millions on advertising to persuade consumers to sign up to ‘green’ schemes. But can they convince a cynical public to make
A brand’s packaging is one of its best assets, given its ability to create stand-out and therefore sales. Yet marketers often neglect it because of upfront costs. Is this a wise trade-off?
SearchUK.com, the UK-based provider of software which allows people search a website, is planning a “multi-million pound” expansion programme in up to 40 countries. As part of the drive, the company has rebranded itself as Searchengine.com.
Luxury car marque Ferrari plans to open a global chain of retail outlets to exploit the success of its Formula One team by selling a range of merchandise. The plans have been drawn up by the Fiat-owned company’s Swiss-based licensing arm, Ferrari Idea, as part of a strategy to develop the brand. Fiat is one […]
However much they deny it, governments always want to tell us what they think is good for us. Such behaviour raises rather deeper concerns.
Commercial bank HSBC and US investment bank Merrill Lynch are pumping $1bn (£630m) into a new global Internet financial services brand. The new bank, which has yet to be named, will launch in the UK later this year, before being rolled out to Australia, Canada, Germany, Hong Kong and Japan. The partners will have an […]
A tide of merger and acquisitions has washed through the point-of-purchase industry. Company tie-ups may bring more customers, but some believe the quality of service is suffering.
The Euro health and fitness market is sparking interest among UK club operators, but they need to appreciate different lifestyles to expand further
Onefootball.com, owned by Digital Sport, is to become the latest in a long line football websites. Created by two Fleet Street journalists, it is being billed as “a one-stop shop for football fans all over Europe”.
Liam Kane, who is leaving his post as managing director of the New Millennium Experience Company, has been appointed to head catalogue sales company Betterware. Kane announced his departure in February (MW February 24). His one-year contract was up for renewal in March, but he extended it to April to help new Dome boss PY […]