20 December 2001

…and the judges

The judging panels of the IPA Effectiveness Awards include experts in econometrics, brand valuation, market research and advertising, together with senior clients. Last year, these included Sainsbury’s chairman, Prudential group chief executive, Vodafone md, Financial Times md, and Heinz general manager. Brierley’s suggestion is insulting to them. He should withdraw it. Tim Broadbent, Executive planning […]

Marketing Week

Marketing Week will award the writer of the best letter of the month 1,000 buy and fly! points, equivalent to a return flight for two to Paris or similar European destination. Entrants must be over 18; no employees of Centaur or buy and fly! may take part; the editor’s decision as judge is final; there […]

Digest

Channel 5 has awarded its early breakfast news contract to Sky News.

Digest

…BBC Radio 2 has appointed marketing consultant and former music industry marketer Nick Rowe as marketing manager for the station.

Dodging IT lunatics and Net Luddites

The Internet industry is dead, long live the Internet. That seems to be the message of 2001. Enormous doom and gloom concerning certain high-profile names, but an underlying sense of progress. In 2000’s frothy environment, the medium was the message – the in-crowd “got it” and the “dinosaurs” didn’t. How silly and antiquated that seems […]

Camelot to review agencies before relaunch

Camelot commercial director Phil Smith, appointed last week, will review the agency arrangements of the lottery operator when he joins the company next year. Smith, who is the former vice-president of strategy and development for Kraft Europe, says he will assess all of Camelot’s agency arrangements when he takes up his post in January before […]

Digest

Independent Television Commission statistics show that cable TV take-up rose 6.5 per cent for the quarter up to October 1 compared with the same period last year. The subscriber base has reached 3.65 million (15 per cent of TV households).

Digest

RPM3 has devised the first TV ad for office supplier Staples with the tagline ‘You want it. We’ve got it’. The £2m campaign breaks on Boxing Day in the Midlands and the North with buying by Optimedia.

McDonald’s chief returns to shop floor

McDonald’s head of marketing Frank Stanton is leaving his role to become a franchisee for the chain. A spokeswoman says Stanton is returning to South Wales, where he started his 18-year career with the fast-food giant, to run two restaurants. She says that Stanton was seconded to the position of head of marketing from the […]

Digest

Ogilvy & Mather has created a poster campaign for The Samaritans that features the Noddy character Big Ears. It will break on January 3.

Clydesdale to be md at Carlsberg

Carlsberg-Tetley (C-T) has promoted head of marketing and take-home sales Doug Clydesdale to the newly created role of managing director for brands and sales. Clydesdale will take on responsibility for all marketing activities and the sales divisions of both the onand off-trade businesses. The restructure follows the early retirement of Bernie Ray, managing director of […]

Digest

Attheraces is to sponsor the Super 12 racecourses – including April’s Gold Cup at Sandown Park in a one-year, &£2m deal.

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