GCap Media has appointed Fru Hazlitt, managing director for GCap London, as chief executive. She replaces Ralph Bernard, who is stepping down after 25 years in the industry. Hazlitt was tipped as favourite to replace Bernard although GCap operations director Steve Orchard and finance director Wendy Pallot were also thought to be in the running. […]
Pernod Ricard, the alcohol manufacturer, is understood to have retained Aegis Media to handle its £100m global media planning and buying business. It follows a three-way pitch against Publicis Groupe-owned Optimedia and WPP Group’s Mindshare. The review, which started this summer, took in the US and seven major European markets, including the UK, France and […]
WeightWatchers has appointed OMD to handles its 14m UK media and planning account. The Omnicom-owned agency won the account in a four-way pitch against incumbent Carat, Mediaedge:cia and Starcom.
Roll up, roll up for the greatest pitch on Earth. This is the opportunity of a lifetime: the marcoms strategy brief for the four years up to and including the London 2012 Olympics. Oddly, though, agency groups aren’t falling over themselves to turn up to the initial chemistry meetings, taking place about now. Now why […]
Karen Millen has won a legal case against Irish retailer Dunnes Stores over alleged copying of clothes designs. It is the first of three legal actions by parent company Mosaic Fashions against the budget fashion chain. The case centres on a top, which Karen Millen accused Dunnes of copying and infringing its design rights as […]
The US Federal Trade Commission (FTC) has cleared Google’s proposed $3.1bn (1.56bn) takeover of online advertising and tracking company DoubleClick. The 4-1 decision in Google’s favour marks the end of an eight-month investigation into the deal.
It is the season to be jolly, and some of our writers are happily getting into the Christmas spirit. Despite forecasts of a gloomy economy in 2008, the predictions in Marketing Week’s Year Ahead show that many senior marketers are doggedly optimistic. Read more… Click here to read the 08 The Year Ahead Click here […]
Isabella Oliver is launching an outdoor campaign featuring images of topless pregnant women. It is the first time the maternity wear company has used mainstream media to promote it range. The bus ads, which were created in-house, will promote its range of maternity jeans. The campaign, which breaks on December 23, will run on buses […]
TV is the most effective medium by far, and innovative new platforms and enhanced technology mean the publics love affair with TV will continue, so advertisers must continue to embrace change and make TV part of an integrated campaign. By Tess Alps, Thinkbox
Don’t just think local press – think local media
With new ways such as mobile and the Web to reach readers, the local
press can no longer be regarded as the traditional printed product. By
Robert Ray, The Newspaper Society
Writing for last year’s T…
Get the buying process right and your promotions and incentives will win over consumers. By Kevin Harrington, Sodexho Pass
Channel 4 has been fined £1.5m by media regulator Ofcom for misconducting viewer competitions in Richard & Judy and Deal or no Deal programmes. The fine follows a record £2m fine handed out to breakfast broadcaster GMTV in September.