The Secret Marketer on regulation
As most people start to wind down for the festive break, this week my brand has commissioned a major marketing campaign for the New Year. This is great news in many respects (not least for the new business development director at the said agency, looking to close the year with a big win). However, what is interesting is that the campaign has largely been initiated by certain members of my board, who are not entirely accustomed to the vagaries of how a campaign is developed, the role of the various players (from planner to art director to suit), and quite what to expect as a result. But, as I said, it is still great that my board want to do this sort of stuff.