20 February 1997

Mattel makes first talking Barbie doll

Mattel has launched a talking version of the Barbie doll at the New York Toy Fair. So it’s official, Barbie is no longer just a dumb blonde. The Talk With Me Barbie doll comes with a CD-Rom which, when connected to a PC, can be programmed to talk for 45 seconds. Experts say it could […]

Car speak can be second-hand

The West McLaren Mercedes Formula 1 launch went off with all the usual ballyhoo. It featured almost 5,000 people crowded into Alexander Palace and a star-studded line-up of entertainers on hand, including Jamiroquai and the Spice Girls. BBC sports presenter Steve Rider was also there, moonlighting as compere for the unveiling of the car. “It’s […]

Cheetham Bell snatches 3m Vimto brief

The maker of soft drinks brand Vimto has appointed Cheetham Bell to handle the 3m advertising account for its fizzy drinks and cordials. JN Nichols (Vimto) saw pitches from four agencies for the bus iness, which was previously held by Manchester agency Tom Reddy Advertising. Chris Sefton, Vimto group marketing manager, says: “We were looking […]

A good name like Fargo can go far

Drinks marketers are inured to hacks from the marketing press badgering them, but it was with some surprise that Henry Leyland, brands marketing manager at regional brewer Charles Wells, recently took a call from a journalist for the magazine for film buffs, Empire. The reporter wanted to know if Fargo, the Charles Wells’ cask ale, […]

Information Technology

Orange Orange came of age in 1996 with a flotation on the stock market which valued the company at 2.45bn. Econometric modelling has shown that above-the-line marketing contributed over 300m to this flotation price.

Wolff Olins team secures buyout

Speculation on the future of design consultancy Wolff Olins has ended with the announcement that a group of the company’s directors will effect a management buyout. Shareholders decided to go ahead with a mbo after the sale of the company to Omnicom for an estimated 10m broke down earlier this month (MW February 14). The […]

Millennium hiring sparks political row

The appointment of M&C Saatchi’s Bill Muirhead by Millennium Central has raised questions about political nepotism. The vacancy was not advertised, and the body is now trying to deny he was ever hired.

ABC triumph for FHM and Sugar

Attic Futura’s Sugar and EMAP’s FHM have dominated the latest round of Audit Bureau of Circulations results, with sales that take them up to the circulations of women’s monthly magazines. Sugar, the teenage monthly magazine, was selling almost as many copies a month as women’s magazines Marie Claire and Cosmopolitan in the second half of […]

Sega prefers to use CD format

After reading your article on computer games (MW February 14), I would like to correct you on a couple of points regarding Sega. Firstly, if you had researched the market, you would know that Sega Saturn is a CD-based format and priced in-line with the Sony Playstation console and software. Sega Saturn software starts from […]

Barclays to sponsor film trailers

Barclays Bank will replace TSB as the sponsor of film trailers in UK cinemas. Barclays last week signed a 2.6m deal with the industry marketing body, the All Industry Marketing group, which negotiates on behalf of both film distributors and ex

Sorrell edges nearer 18m bonus as WPP profits soar

Record year-end figures from WPP Group have put chief executive Martin Sorrell on course for a further tranche of his 18m incentive bonus. Pre-tax profits at 153.3m were up 35 per cent on last year’s 113.7m – comfortably ahead of analysts’ expectations. Revenues rose nine per cent to 1.69bn and earnings per share (fully diluted) […]

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