20 February 2003

Rewriting the marketing effectiveness rulebook

When Peter Fisk was made chief executive of the CIM, one of his aims was to make marketing a boardroom issue. Alan Mitchell suggests how he can do it Dear Peter, congratulations on your appointment. By now you’ll be getting down to your task of developing a new strategy for the Chartered Institute of Marketing. […]

Lynx plans rival to Gillette’s Right Guard

Unilever is planning a further heavily supported extension of its Lynx brand with the launch of LynxDry. The launch is an attempt to steal share from Gillette’s Right Guard deodorant. The launch of LynxDry is likely to be supported by a £7m advertising and marketing spend. The launch budget will be in addition to the […]

Client bias causes a greater conflict

Conflict is always an issue for advertisers, who seem to be much tougher on creative agencies. Such discrimination may not last. By Amanda Wilkinson Conflict of interest has always been an issue for media and creative agencies, but the different way in which clients treat the two types of agencies is becoming ever more pronounced. […]

BTA trawls agencies for £4m England drive

The British Tourist Authority (BTA) is talking to agencies about creating a £4m advertising campaign to promote England abroad and at home. The BTA is to merge with the English Tourism Council on April 1 to form a new body. The new name is not yet known, but the ETC will function as a separate […]

Ben Sherman makes Ferdinand brand ambassador and partner

Manchester United and England footballer Rio Ferdinand is to be the new face of Ben Sherman in a deal that will also make him a partner in the company. Under the terms of the deal, which was negotiated by Ferdinand’s commercial agents World Sports Solutions (WSS), the footballer has received a six-figure fee for the […]

You’re a long time dead – starting next Tuesday

Knowing exactly when you are going to die is a powerful incentive to get on with your life – and the marketing opportunities will be terrific, writes Sean Brierley The best media placement in recent months has to be the Teacher Training Agency’s “Can you explain inertia to teenagers?” poster campaign on London Underground. It […]

The money’s where the pout is

Non-surgical methods and simple procedures like Botox injections are boosting the cosmetic surgery market – and paving the way to more complex surgery The Botox brigade, famed for having their wrinkle-banishing injections at afternoon parties, is sweeping the nation as more men and women succumb to youthand beauty-enhancing treatments. According to Mintel, the US is […]

Sky to launch brand extension

…Sky is to launch a second brand extension to its main Sky One entertainment channel. It has already launched Sky Mix, which broadcasts programmes from Sky One at different times.

JWT poised for £25m Golden Wonder win…

Golden Wonder is reviewing its advertising and is poised to hand its entire account to J Walter Thompson. Golden Wonder spent &£1m on advertising last year but has ear-marked &£25m for marketing in 2003. Golden Wonder’s Nik Naks and Wheat Crunchies businesses were handled by Bartle Bogle Hegarty, while Quiet Storm held the Golden Wonder […]

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