British American Tobacco returned to British TV screens for the first time in 20 years this week, with ads for its e-cigarette brand Vype. The company says it is spending a multi-million pound figure on the campaign, hoping to reach more than 70 per cent of adult smokers.
It is interesting that, as the country is hit by two apocalyptic events – the floods and the tube strikes in London – people are once again talking about remote working. For my business it is a big issue – not only do we have employees the breadth of the country, but also at the far reaches of the globe. I spend many early mornings and late evenings on conference calls with someone whose day is somewhat sunnier than my own.