20 February 2014

The marketer’s guide to the MINT countries

MINT countries aeroplane

Mexico, Indonesia, Nigeria and Turkey – dubbed the MINT countries – have been identified as the next crucial locations on the global map for brand expansion. What potential does each have to offer and what is the passport to achieving success?

Marketers are experts in remote communications, but in the way we work we revert to type

Secret Marketer

It is interesting that, as the country is hit by two apocalyptic events – the floods and the tube strikes in London – people are once again talking about remote working. For my business it is a big issue – not only do we have employees the breadth of the country, but also at the far reaches of the globe. I spend many early mornings and late evenings on conference calls with someone whose day is somewhat sunnier than my own.

Is strategy dead?

Richard Madden

I have been going through a bit of an existential crisis lately. I suppose it is only to be expected at my age. But my recent choice of bedtime reading has not helped.

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