Handbag.com, the women’s portal site, claims to have a clear lead over rivals in establishing brand-awareness. The site is a 50/50 joint venture between Hollinger Telegraph New Media and The Boots Company. According to a survey of female Internet users by British Market Research Bureau in early December, Handbag.com won a recognition rating of 30 […]
Galaxy 102.2 has appointed Sharon McKoy as marketing manager. McKoy was head of marketing for the national Centre for Popular Music. Gordon Hodgson has been appointed as marketing manager of Galaxy 101.
The AOL/Time Warner deal presents Bertelsmann with a dilemma – to give up a massive investment or work with its fiercest rival.
Pepe Jeans is revamping its brand image and introducing a new product range in an attempt to break away from the outdated denim market. Pepe is launching two new cuts of jeans and a jacket under a new Advanced Jeans tag. The first examples of the new look go on sale across Europe next month. […]
Former Mills & Allen (M&A) sales director Lawson Muncaster, who was fired after the outdoor company was taken over by JC Decaux, has been appointed sales director of Turner Broadcasting System (TBS).
I read the direct marketing article “Hit or miss” (MW January 13) on database accuracy and must say that I mainly agree with what was said. Although many marketers have yet to grasp the importance of accurate databases, there is also a lack of commitment by companies as a whole to embrace such change. The […]
Jacob’s is testing a sponsorship and sampling drive for snack brand Twiglets at football clubs involved in televised FA Cup matches. The trial, which will last until the semi-final stage of the competition, includes TV-facing perimeter boards and sampling outside the grounds.
The US-owned Internet search engine AltaVista is to hire DoubleClick.co.uk’s founding chief to lead an assault on the UK market, despite a global “no poaching” agreement between the two companies. Andy Mitchell, who was appointed by US-owned DoubleClick to launch its successful UK advertising sales service two and-a-half years ago, is to join AltaVista as […]
iMediapoint, the online auction facility which launched this month, has announced that Carlton Digital is to use its service. The media-buying service allows media owners to sell inventory through fixed price offers or auctions.
Kevin Gaskell, managing director of BMW in the UK, is to quit the car manufacturer and is understood to be joining an Internet company. Gaskell, who steps down at the end of next month, has been at the German car company for just over three years. Before joining BMW, Gaskell held several positions at Porsche, […]
News that the HEA is dead and buried is a breath of fresh air to those of us who like to be left alone to enjoy the fruits of our labour.
E*Trade Group, the Electronic Share Information (ESI) online broker, has bought out the remainder of its UK brand subsidiary E*Trade UK from ESI. The service was launched as a joint venture in July. The decision to bring the UK venture under full control of its US parent comes within weeks of its European network extension […]