20 January 2005

Boots’ clothing lines to rival Mothercare

Boots is moving into maternity wear for the first time in a major departure that will see it take on Mothercare. Under chief executive Richard Baker, Boots has already been building its presence in children’s and baby wear. It has been part of Baker’s strategy to increase the range of products available to mothers and […]

Long hunt for CIM chief executive ends

The Chartered Institute of Marketing (CIM) has appointed Christine Cryne, executive director of the Muscular Dystrophy Campaign, as chief executive. She replaces Peter Fisk, who left last year (MW March 8, 2004). Cryne, who has been at the charity since 2001, will take over from interim chief executive John Coke, who is CIM finance director. […]

McCann wins Care International UK business

Aid charity Care International UK has appointed McCann Erickson to handle its advertising business, following a three-way pitch against two unnamed agencies.The agency’s brief will be to reposition the charity, which works in Third World countries, as it tries to shake off the public perception that its work relates purely to short-term emergency projects. Care […]

Britvic appoints CHI for mineral water task

Britvic Soft Drinks has appointed roster agency Clemmow Hornby Inge (CHI) to relaunch Pennine Spring and Fountain Head, the two mineral water brands it acquired last year, to take on established players such as Perrier and Volvic. Britvic bought Pennine Spring and Fountain Head from Benjamin Shaw & Sons in November to give the drinks […]

Former B&Q chief lands Homebase marketing job

GUS-owned Homebase has turned to the services of a former B&Q marketing director to head its marketing communications. Mark Beeley has taken the role on an interim basis and will report to marketing and strategy director Ajay Kavan, who was poached from B&Q, where he had been director of direct channels (MW November 6, 2003). […]

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