BA seeks to slash cost of distribution

British Airways is working with travel trade bodies ABTA and the Guild of Business Travel to cut distribution costs. The airline is reviewing commission structures for travel agents and expenditure on UK marketing, including computer reservations and advertising. It is also looking at technological developments, including airport ticket machines for business travellers who book direct […]

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The Conservative Party claims to have settled its 600,000 bill with Saatchi & Saatchi, leaving it free to hire M&C Saatchi. The money, the remainder of the bill from the 1992 General Election campaign, was a major barrier to the Party leaving Saatchi & Saatchi and appointing the breakaway agency. The Labour Party has moved […]

Return of the Green giant

Depending on who you believe, the Green movement is either regrouping for another blistering attack on Britain’s less-than-ethically minded manufacturers or it is suffering the worst decline in popularity since Mussolini was strung up by his former supporters. In poll after poll, consumers express the view that yes, they do still care about fair trading […]

McCann faces European media review

Coca-Cola will review McCann-Erickson’s remaining piece of pan-European business, media buying and planning, at the start of next year, sources say. The review could end the agency’s 38-year relationship with the soft-drink giant. A number of agencies are believed to be fighting for a place on the company’s pitch list. These include the Carat network; […]

Rover in home loans initiative

Rover Cars is launching a joint promotional initiative with a mortgage company to boost both house and car sales. In the long term, the scheme could open the way to car companies offering branded mortgage packages as their finance divisions become more influential. Details of the Rover scheme with the Chase DeVere Mortgage Management company […]

Coca-Cola hires BBH man as Euro chief…

Coca-Cola is appointing one of its agency account directors to the new post of European marketing manager. Bartle Bogle Hegarty account director Neil Simpson, who joined the agency four years ago, will move to Coca-Cola’s Atlanta headquarters this week. He will join Coca-Cola’s European marketing team and co-ordinate its $250m (155m) advertising account across Europe. […]

Maurice tells of his letters from the Gods

The Diary has decided to share some of the more revealing quotes from Maurice Saatchi’s confessional, sorry, lecture to the D&AD. “I am one who has never known the flash of inspiration, the touch of genius, the gift from the Gods,” he said, before associating himself with Picasso and Martin Luther King, among others. “I […]

Trinity may cut Thomson sales arm

Trinity International’s purchase of Thomson Regional Newspapers has left more advertising sales jobs in doubt than editorial jobs. Not many titles are expected to close. The only ones under threat are the defensive free newspapers that the large publishing groups such as Thomson have held onto since the Eighties’ boom in free-sheets. These have been […]

Campbell’s to cut agency roster in half

Campbell Soup plans to split its agency roster in half in a review of its $200m (130m) global advertising account. The food giant, famed for its red and white soup cans, uses eight agencies at present. It plans to invite non-roster and incumbent agencies to pitch during the review – likely to take place in […]

Reed sells newspaper interests

Publishing giant Reed Elsevier is to dispose of its newspaper publishing interests in the UK and Netherlands and its magazines and consumer books in the US. Its IPC Magazines subsidiary, the UK magazine market leader, will remain its only consumer publishing company. Reed will otherwise concentrate on business information and electronic publishing. The company is […]

Labour demands cable fast track for BT

The Labour Party is urging the Government to agree a timetable for allowing BT to compete with cable companies. BT is the only company with the capacity to develop a national, high-capacity network for delivering interactive multimedia services, says Labour shadow Heritage Secretary Chris Smith. Labour published a document on the future of telecommunications, Communicating […]

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