WARL is creating a multimedia campaign for private equity house Candover aimed at senior managers conisdering management buyouts.
Golden Vale has appointed Quiet Storm to handle the £4m advertising business for its Cheestrings brand. The move comes just four months after the Irish company appointed BDH/TBWA to the business, and the Manchester-based agency is understood to have pitched against Quiet Storm. The TV campaign, which breaks later this month, will focus on a […]
Barclays Bank has ousted Publicis from the £6m Woolwich advertising account and handed the business to Bartle Bogle Hegarty (BBH). Barclays, which acquired the Woolwich account in October 2000, has decided to consolidate the advertising for the the two pieces of business into one agency, and BBH already handles the advertising for Barclays. Publicis held […]
MXR, the digital radio consortium, has joined up with Ford Motor Company to launch a permanent fleet of branded promotional cars. The cars will be fitted with DAB digital radios to promote digital services.
Faced by fragmentation, media owners need to provide more than one platform in order to ensure advertising messages reach consumers, says Simon Lynds
We have been asked to point out that Keith Beecham has not left the British Tourist Authority (MW last week). He is in fact transferring to the organisation’s Japan office.
As Argos readies its home-shopping channel, one potential competitor is in administration and others have closed. Amanda Wilkinson looks at the prospects
SMS has taken the UK market by storm – we generate more than 1 billion text messages a month. But SMS is just the tip of what is becoming a phenomenal market – in years to come, our mobile devices will not only be phones, but also organisers, wallets and even keys. Yet, to capitalise […]
Investors Chronicle is launching a standalone personal finance supplement, titled Capital, this week. The supplement will be published ten times a year.
Gillette is reviewing its $408m (£274.5m) global media planning and buying account for the first time in more than a decade. The review involves three agencies – the two incumbents OMD and Universal McCann, and non-roster agency MindShare. The company says it opened the review to WPP Group-owned MindShare, following its “long-standing relationship with its […]
Abbey National and WH Smith are discussing sharing retail space. The talks are part of efforts by Abbey to cut costs and make branches more interesting.
UK-based large-format outdoor advertising company Mega Profile has teamed up with nine similar companies in different countries to offer advertisers access to the first international network of giant poster sites. The consortium will be called Mega Group and will be managed by Mega Profile International’s managing director Sam Cook. The move echoes attempts by outdoor […]