20 March 1997

Barnardo’s hands O&M 1.5m brief

Ogilvy & Mather has won the 1.5m integrated account for children’s charity Barnardo’s, with a brief to modernise the company’s “Victorian orphanage” image.

Demon Internet picks BMP arm for 4m task

New media company Demon Internet has appointed BMP InterAction, BMP DDB’s new media division, as the first agency to handle its 4m account. BMP InterAction beat Abbott Mead Vickers.BBDO to the business. The launch campaign will be wide-ranging, covering press and possibly TV. Samantha Smith, Demon’s marketing director, says: “We chose BMP because it had […]

One man’s meat, analyst’s poison

The life of a City supermarket analyst is full of dangers. One moment, you are getting it in the neck from investors because your forecasts are hopelessly flawed. The next you are being ejected from supermarkets for taking notes without buying anything. In an attempt to avoid the latter misfortune, one of the City’s finest […]

The Telegraph appoints first DM director

The Daily Telegraph has appointed its first direct marketing director. Lindsay Nuttall, who quit her job as general manager for marketing at catalogue group Freemans in August last year, has joined the newspaper.

DIGESTS

Mediapolis has been appointed to the 1.5m media buying for French cosmetics company Boujois after a five-way pitch. The agency pitched against incumbent The Media Centre, Motive, Media Solutions and The Media Business. Mills & Allen, the poster contractor, has appointed Kevin Shute director of sales, following the resignation last week of Paul Shearring, who […]

GM hires agency for World Cup sponsorship

General Motors Europe has hired The Marketing Store to co-ordinate its 3.5m sponsorship of World Cup 1998. The appointment is a reflection of the growing concern among sponsors about maximising the marketing opportunities offered by sports events. Recent research highlighted that most Euro 96 sponsors did not see any general increase in brand awareness from […]

Saatchi wins 75m Delta account

Saatchi & Saatchi has won the 75m global account for US airline Delta. The agency beat Ogilvy & Mather and Ammirati Puris Lintas in the final pitches late last week.

Brief

This weekend Toyota and The Daily Mail are launching a joint promotion and advertising campaign based on the film Space Jam, which features Bugs Bunny and Michael Jordan. The campaign, by Saatchi & Saatchi, includes national press, 48-sheet posters, and Virgin Radio ads. Media has been bought by Zenith. The Daily Mail will run a […]

Brief

Britvic’s new campaign for Robinsons fruit drink sees Bob Holness, host of TV quiz show Blockbusters, feature as a star victim in a series of who dunnit? spoofs. There are three episodes, each comprising three different versions. The first episode is the accusation, the second covers the alibi, and the third reveals the killer’s true […]

Liam ain’t druggy, he’s my brother

As something of a lightning conductor for the fashion scene, the Diary was intrigued to see a trade press ad for a “yoof” marketing conference inviting readers to “come and hear the latest youth marketing techniques”. The ad for the “youth perspective 2” event, run by Haymarket Conferences and set to be held at trendy […]

Sick ad medium has it in the bag

Top ad man Trevor Beattie claimed in a recent newspaper interview that advertising would soon be bombarding us from all directions – even from “underneath the toilet seat”. The Diary can now reveal just how right he is, thanks to eagle-eyed Raoul Pinnell. Pinnell, Shell’s branding and communications supremo, was travelling on an Alitalia flight, […]

TV should look to magazines for niche model

As the debate over TV inflation rages, Phil Georgiadis looks to the magazine market and concludes that ‘genre’ channels that do not attempt to provide all-round entertainment for every viewer may be the solution. Phil Georgiadis is chief execu

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