20 March 2003

Xbox marketer handed top Microsoft Euro post

Xbox European marketing director Neil Thompson has been promoted to director of Microsoft’s home and entertainment division for the whole of Central and Southern Europe. Microsoft has split up its Europe, Middle East and Africa (EMEA) division – leading to the creation of the new Central and Southern Europe region – to bring its senior […]

Tesco overtakes Boots

Tesco claims to have overtaken Boots as market leader in toiletries penetration, according to figures from Taylor Nelson Sofres showing that Tesco had 25.3 million toiletries customers in 2002/03 compared to Boots’ 23.5 million.

A niche ring to it

In the face of tough competition from low-cost overseas call centres, the UK industry is turning to quality and technology in order to take control of the top end of the market and ensure a healthy future. By Alex Blyth According to Marcus Quilter, director of public relations for the Call Centre Management Association, “The […]

Rob Corlett

Capital Radio, GWR Group, Chrysalis Radio and Scottish Radio Holdings have appointed Rob Corlett as managing director of the four companies’ shared programming venture, which was set up to run the Hit 40 UK chart show.

Foster’s targets women with ‘Shorties’ lager

This week, Scottish Courage launches the smallest lager bottle in the UK market. The 200ml Foster’s Shortie bottles, to be rolled out later this week, are expected to retail at between £8.99 and £9.99 for a pack of 20 and are aimed at female consumers in an attempt to build lager sales. Industry insiders say […]

Swedish Match referred to European Court of Justice

Swedish Match’s case challenging the legality of the European Union’s ban on oral snuff has been referred to the European Court of Justice by a German court. A UK court case (MW October 10, 2002) will now be suspended until the ECJ rules on the issue.

V05 unveils brand aimed at young men

Alberto Culver is to extend its flagship VO5 hair styling range with a new brand that will target young men. Called Extreme, the six-product range launches at the end of May and will feature two new products a styling hair ‘glue’ and a hair ‘freeze’ spray. Four existing VO5 products, including a creme, a gel […]

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]