20 November 2003

Red Bull appoints UK head of marketing

Red Bull marketing director Franz Bruckner is to return to the company’s Austrian headquarters. His assistant, marketing manager Guy Carling, will take up his post. It not known what Bruckner’s new position in Austria will be. Carling joined the company through its student recruitment scheme. Carling’s new position as marketing director includes a place on […]

HJ Heinz bans advertisements targeting pre-school children

Food giant HJ Heinz is banning marketing to pre-school children following a review of its global marketing strategy. It will also ban the use of its brand names or trademarks on products marketed directly at pre-school children. The plans, part of the Heinz global guidelines on marketing, advertising, consumer education and public relations, also state […]

Woolworths unveils chart for ringtones

Woolworths is to create a top ten chart for mobile phone ringtones in an attempt to encourage younger consumers to shop for music at the retailer this Christmas. This is first time a major chart listing has been created for the nascent ringtones market. Woolworths hopes the chart will help it dominate the lucrative market […]

Leo Burnett loses £10m Epson Euro task

Printer manufacturer Epson has called a review of its £10m pan-European advertising account less than a year after it transferred to Leo Burnett from the now defunct D’Arcy (MW January 30). The agency is not repitching. The pitch, which is being handled by the AAR, is in its early stages and it is not known […]

Way off target with DM attack

I have just one question for Kate Naylor (Letters, MW November 6): Where exactly did you spend your 15 years working in direct marketing? To say that the industry is “incapable of targeting mailings” is, frankly, ridiculous. Anybody in the industry who’s worth their salt knows that even “cold” work is aimed at people who […]

Cadbury in talks to renew £10m a year Corrie tie-up

Cadbury Trebor Bassett is in talks to renew its long-running £10m a year sponsorship of ITV soap Coronation Street. Its current two-year contract expires at the end of the year. The confectionery giant is understood to be keen to continue sponsorsing the soap, to which it has owned the rights since 1996, despite switching its […]

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