20 November 2008

Government pulls 14m funding plan for C4

The Government has withdrawn plans to hand over 14m to Channel 4 to help the broadcaster fund its switchover to digital. It is now expected to reveal its plans for the future of public service broadcasting early next year.

Dont underplay your brands promise

Given a choice, which of these three go-to-market strategies would you opt for? Over-promise and under-deliver, under-promise and over-deliver, or a halfway house of neither over- nor under-promising – a strategy of meeting the expectations you create? Over the past decade, marketing theory (if not practice) has swung sharply in favour of under-promising and over-delivering. […]

The AA after Buscombe

Days after the announcement that the Advertising Association chief executive Peta Buscombe is leaving to be the next chairman of the Press Complaints Commission, the AA has started the hunt for a working politician to replace the baroness. Many argue it is an endorsement of the work of the outspoken Tory peer, who raised the […]

BT Vision seeks new focus

BT Vision, the telecoms giants TV service delivered via broadband, is claiming a significant boost to its offer through a new TV-on-demand deal with ITV.

Adidas bucks trend with anniversary celebration

Adidas is launching its biggest global brand campaign to date to mark the 60th anniversary of the company registering its famous three-stripes mark. The multimillion pound campaign features a galaxy of music, fashion and sport stars in an execution that bucks the trend towards more sombre advertising, reflecting the economic gloom. David Beckham, Katy Perry, […]

Royal Mail unveils first ‘Matter’ advertisers

Royal Mail has signed up Cadbury, Diageo, O2 and Harper Collins to
feature in its new advertising initiative. The promotional box, called
Matter, which will be sent out to consumers this Saturday (November 29)
will contain free branded products.

Arts Council England appoints digital agencies

The Arts Council England, the national development agency for the arts, has appointed four agencies to its digital roster. Preloaded, Cogapp, Deconstruct, Net Efficiency have will now work on the business. The appointment follows a tender process regulated by the EU. The Arts Council says it set a criteria that included creativity, technical expertise, project […]

Pattison tipped to become Lowe Worldwide chief exec

David Pattison, the founder of Phd, is tipped as the front runner to replace Steve Gatfield as Lowe Worldwide chief executive. Pattison, who recently stepped down as chief executive of i-level parent group iLGDigital, is understood to be in the final rounds of talks with Interpublic Group chief executive Michael Roth and Lowe Worldwide chairman […]

Sainsburys ends ITV drama sponsorship

Sainsburys is axing its 5m flagship sponsorship of ITV1 drama premieres after four years. The supermarket chains contract is due to expire in late spring next year, and it has confirmed that it will not be renewing the deal.

Yell consumer boss in sudden departure

Yell consumer development director Clodagh Ward has left the company less than 17 months after joining. It is not known if she has a job to go to. Ward, who was previously marketing director for HJ Heinz Company’s ketchup and sauces unit, was responsible for brand promotion and managing product programmes at the directories company. […]

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