20 September 2001

Digest

Online news sites struggled but coped with demand, as millions tried to access up-to-the minute information on Tuesday’s disaster in the US, according to Web performance company Site Confidence. Despite slow accessibility of all news sites that Site Confidence monitored, the Web remained operational throughout the tragedy.

Ex-5 Live man takes on new media at BBC

The BBC has promoted Radio Five Live marketing manager Steve Conway to the position of new media marketing and communications chief. This is the first appointment within a BBC marketing department that unites the marketing, publicity and research functions in one role. Conway will be responsible for BBC.co.uk, the BBC’s interactive television initiatives, and its […]

Digest

Publicis has created the £500,000 advertising campaign for Tefal, to promote its non-stick cookware. Media buying is through Initiative Media

Proven points

Point of purchase marketing has long been known to work, but marketers have found it difficult to quantify the effect it has on sales. New technology is now making this possible, says Richard West

Digest

Ford has created its first online-only film footage, promoting six humorous 20-second spoofs based on the upcoming World Rally events. The films will be promoted through a pan-European-mail campaign. MindShare, which developed the campaign, has signed deals with Yahoo!, Sportal and Eurosport so that each of the sites will promote the films through their-mail subscription […]

Digest

Worryingly, the hospitals will keep a chunk of the profits. Will this lead to the Government finding other ways to distract (sorry, entertain) patients? Stand-up comedians in the operating theatre? Circuses in radiology? Could happen

Digest

Vax, the floor care company, is to advertise for the first time in six years. The ads, created by Robson Brown, promote the launch of Vax’s new Advanced Vacuum Cleaner.

Digest

Real Madrid, the football club, has compiled a shortlist of four agencies to handle advertising to publicise its centenary year. FCB Tapsa, Contrapunto, McCann-Erickson and Vitruvio Leo Burnett will compete for an account said to be worth up to Pta 2,500m (&£9.4m).

Digest

MediaCom is tipped to pick up the £40m media planning and buying business for GlaxoSmithKline. The pitch list included Carat, CIA and Universal McCann.

Digest

Princes Foods has teamed up with the British Heart Foundation to promote its joint healthy living campaign, Your Health Your Heart, on its canned fish. The partnership will last for three years.

Giving students what they want

David Benady is right to point out that students are a dream and nightmare in one (MW September 6) but he omits the most important thing to consider when attempting to build loyalty among them. Students are at a lifestage and in an environment where they are most likely to experiment with brands. They also […]

Digest

Charities Aid Foundation has set up a special fund – Helping USA – to provide support to the victims of America’s recent terrorist attacks. Information about the fund can be found at allaboutgiving.org/info_helpingusa.

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