21 April 2005

Labour mulls canvassing opt-out homes

The Labour Party may be planning to hire an army of volunteers to canvass voters who have opted out of unsolicited cold-calling, in an attempt to exploit a technical loop-hole in data protection laws. Under the Data Protection Act (DPA) 1998, it is illegal for political parties to ask for funds or support from individuals […]

FSA perseveres with profiling despite European knock-back

The Food Standards Agency (FSA) has insisted that it will continue to look into nutrient profiling, despite a second European parliamentary committee voting against the system, effectively pole-axing it. A spokesman for the government agency maintains that so-called signposting systems were already in use or planned in a number of EU countries and that the […]

T-Mobile taking over clubs to promote U-Fix price plan

T-Mobile is taking over 300 nightclubs and bars around the country to promote its new U-Fix pricing plan. The four-week campaign, which breaks this week, will target 18- to 24-year-olds in Luminar venues throughout the UK. In conjunction with Admedia, MediaCom and Posterscope, T-Mobile will take over bars and clubs with promotional and branding activities, […]

New IPC TV magazine sponsors Soap Awards

IPC Media’s new handbag-sized television listings magazine TV easy is to sponsor The British Soap Awards 2005 on ITV1 and ITV2. It forms part of a £10m launch for the paid-for weekly magazine, which is due to hit the newsstands on May 3. The package will include broadcast sponsorship credits on ITV1, sponsorship of brand […]

TMS names Draft chief as Euro boss

Global integrated agency The Marketing Store (TMS) has poached Catherine Gale, a senior executive with Interpublic Group’s Draft network, to be its European chief executive. The appointment follows a major restructure and a six-month search for someone to head the European operation. Gale will report to TMS global chief operating officer Dave Tridle and will […]

Global work for the local people

Having overseen creative work on both global and Europe, Middle East and Africa accounts, across multiple cultural and language barriers, I feel I’ve learnt my lessons first hand. There is a delicate balance between local market compliance and global brand consistency. While any cross-border direct marketing campaign throws up a number of logistical and cultural […]

Allied Domecq closes in on Pernod Ricard deal

Allied Domecq is said to be close to agreeing terms on a £7.4bn takeover bid by French rival Pernod Ricard, and a deal is likely to be announced tomorrow (Thursday), when Allied reports its half-year results.

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