The Labour Party may be planning to hire an army of volunteers to canvass voters who have opted out of unsolicited cold-calling, in an attempt to exploit a technical loop-hole in data protection laws. Under the Data Protection Act (DPA) 1998, it is illegal for political parties to ask for funds or support from individuals […]
Oliver likely to remain as campaign figurehead as incumbent pips JWT in two-way final pitch
Online advertising spend in the UK will smash through the Â£1bn barrier and overtake the outdoor sector by mid-2006, according to the Interactive Advertising Bureau.
The Food Standards Agency (FSA) has insisted that it will continue to look into nutrient profiling, despite a second European parliamentary committee voting against the system, effectively pole-axing it. A spokesman for the government agency maintains that so-called signposting systems were already in use or planned in a number of EU countries and that the […]
T-Mobile is taking over 300 nightclubs and bars around the country to promote its new U-Fix pricing plan. The four-week campaign, which breaks this week, will target 18- to 24-year-olds in Luminar venues throughout the UK. In conjunction with Admedia, MediaCom and Posterscope, T-Mobile will take over bars and clubs with promotional and branding activities, […]
IPC Media’s new handbag-sized television listings magazine TV easy is to sponsor The British Soap Awards 2005 on ITV1 and ITV2. It forms part of a £10m launch for the paid-for weekly magazine, which is due to hit the newsstands on May 3. The package will include broadcast sponsorship credits on ITV1, sponsorship of brand […]
Global integrated agency The Marketing Store (TMS) has poached Catherine Gale, a senior executive with Interpublic Group’s Draft network, to be its European chief executive. The appointment follows a major restructure and a six-month search for someone to head the European operation. Gale will report to TMS global chief operating officer Dave Tridle and will […]
Labour stands to lose 2 million women voters in the election, not because it does little for them but because it fails to talk to them, says James Papworth
Having overseen creative work on both global and Europe, Middle East and Africa accounts, across multiple cultural and language barriers, I feel I’ve learnt my lessons first hand. There is a delicate balance between local market compliance and global brand consistency. While any cross-border direct marketing campaign throws up a number of logistical and cultural […]
Allied Domecq is said to be close to agreeing terms on a £7.4bn takeover bid by French rival Pernod Ricard, and a deal is likely to be announced tomorrow (Thursday), when Allied reports its half-year results.
Shopping at my regular supermarket the other day brought me face to face with over 25 different toothpaste brands. Now, if I wasn’t loyal to my tried-and-tested paste (forced on me by a toothbrush-brandishing mother at the age of four), I could have spent my entire shopping trip exclusively in front of the dental hygiene […]
The Marketing Week 2005 Television Conference has signed up more than 170 marketers, TV planners and buyers and broadcasters to attend the event. The conference will be held on May 5 in Paris. Places can be booked on 0207 970 4351.