21 April 2011

…And boost experiential’s accountability

In your article ’Hitting the road builds positive relationships’ (MW last week), Claire Holliday of Sanex UK advises that for brands carrying out experiential marketing “…the first step is to work with an agency that values measurement of activity and is experienced in helping brands to create key assumptions around the activity, which can be […]

How NFC will help get the m-commerce tills ringing…

In your article ’Consumers use smart phones to make tills ring’ (MW last week) it was highlighted that, while online sales using mobile phones are rising, m-commerce has yet to fully challenge other sales channels. However, that is about to change. Over the next 12 to 18 months the mobile phone is going to undergo […]

Social media lacks brand credentials

The criticism of social media by Mark Ritson (MW last week) was right on the button, particularly with reference to its ability to convince consumers to buy into the brand. The evidence is there to see as he points out. Having become an expert over the years at signing cheques for various advertising agencies, without […]

Brands close to Kate gain royal endorsement

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Brands chosen by Kate Middleton need to use PR to maximise that royal association as excitement over her wedding to Prince William mounts, according to research commissioned by Marketing Week. Burberry trench coat? Check. Links of London earrings? Check. Whistles blouse? Check. These are just some of the brands royal bride-to-be Kate Middleton has been […]

Come and be with the ‘ideas people’

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The last time I wrote about the Marketing Week Engage Awards in this column I got into trouble with a reader named Jim. Jim responded to the online version of that column back in November when we launched the 2011 Awards, telling me that I should be ashamed of myself. He felt it was an […]

A fairytale union of brand and heritage

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Easily the best branding story of the past few weeks is the announcement of a special edition BMW being sold in limited numbers to celebrate the Royal Wedding. The car, available in Regal Red, Bridal White or Imperial Blue, is upholstered in Windsor White Dakota leather and comes with a commemorative “Will” emblem on the […]

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