Social media Customer expectations about certain things aren’t set by us – they’re set by other consumer industries. With social media, the speed that consumers expect you to react to stuff is quite instant. Once upon a time, people would write to you and expect a response in a week. On social media, people expect […]
Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and head of marketing at Virgin Red.