21 April 2016

Five ways brands can better manage millennials in the workplace

Helen Tupper

Millennials will account for 50% of the global workforce within the next four years so brands need to understand how to manage them more effectively. That means creating a collaborative environment where people are continually challenged so they don’t get bored and allowing them to take ownership of their development, says Helen Tupper, careers consultant and head of marketing at Virgin Red.

Three brand benefits of working with startups

Established brands stand to learn a lot from disruptive startups but in order to gain maximum value from any relationship they need to embrace innovation, think differently, fail fast and iterate quickly.

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