21 August 1997

Brief

A 1m press and poster campaign for Two Dogs, the first alcopop to hit the UK market, has been unveiled through M&C Saatchi. The campaign is also the first advertising push for the lemon brew since distribution was switched from licensed manufacturer Merrydown to Scottish Courage. M&C Saatchi’s campaign, which incorporates 48-sheet posters and style […]

TV focuses on local targeting

Digital technology is helping broadcasters to launch new channels, and allowing them to target local needs. John Shannon looks at how television should go about developing their brands. John Shannon is president of Grey International

Public flak for gas suppliers

The Gas Consumers Council has published its first list of customer complaints against independent gas suppliers, with Calortex and Eastern Natural Gas topping the list of shame. The GCC, which was set up to monitor standards of service to gas consumers, has logged 291 “problem calls” about independent gas suppliers from July 28 to August […]

DIGESTS

Virgin Cola (right) has begun its first campaign in France to support sales, 18 months after the product appeared on the country’s supermarket shelves. H.I.S., fifth largest player in the German jeans market, will break a new, pan-European campaign this October, designed to strengthen its appeal among male buyers. Crédit Lyonnais, the debt-ridden French bank, […]

Guardian plans own-label goods

Guardian Newspapers is planning to launch a wine club and own-label gardening, music and travel products, through a new commercial division which launches in the autumn. The division, called Enterprise, will generate extra income from the entertainment sections of The Guardian and The Observer. It will be run by head of classified Susanne Francis, while […]

DIGESTS

IPC Magazines has appointed the ex-editor of Cosmopolitan Marcelle d’Argy Smith as editor of Woman’s Journal. She left National Magazines over two years ago and is due to join IPC in September. Woman’s Journal fell 1.8 per cent in the latest ABC figures. Postar, the independent research body for the outdoor industry, is to assume […]

MBNA in secret 30m DM pitch

US credit card issuer MBNA is understood to be close to appointing a direct marketing agency to handle a 30m brief. It is understood that the affinity card group has been approached by retailers aiming to convert their storecards into credit cards. Last year, it launched a generic TV advertising campaign for its credit card. […]

Eagle Star sets up first Net quotes

Eagle Star has stolen a march over other motor insurers by launching the UK’s first “live” insurance quotation service over the Internet this week. Customers accessing the 24 hour service (www.eaglestardirect.co.uk), claimed to be the world’s first Website offering instant motor insurance cover, will be given a 15 per cent reduction off standard premiums to […]

Sailing trip to decide fate of 12m CU task

Commercial Union has stunned advertising agency executives by declaring the winner of its 12m creative account will be the team which performs best on a day’s sailing. Shortlisted agencies Leo Burnett and Duckworth Finn Grubb Waters have been told they must each spend a day on board a yacht with the CU team, after the […]

British Gas Services loses top man

British Gas Services (BGS) is losing marketing and sales director Kevin Mahoney, who is leaving the company after less than a year in the middle of an agency review which he initiated. The company, which is the central heating and servicing arm of Centrica, called a review of its 4m advertising account held by TBWA […]

Van den Bergh takes axe to Dalesby’s line

Van den Bergh Foods has dropped its premium-taste spread Dalesby’s less than a year after its launch. The failure comes despite its positioning as a buttery-type product, the fastest growing sector of the yellow fats market. The sector is led by I Can’t Believe It’s Not Butter, another Van den Bergh brand. The product’s market […]

Silver screen strikes gold with megaplex sites

Bigger cinemas mean greater opportunities for advertisers as the megaplex heads an aggressive expansion drive across the country. Adam Poulter investigates the enduring appeal of a visit to the flicks. Adam Poulter is ceo of Carlton Screen Adv

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