Wilkinson Sword faces a blistering brand battle – and perhaps legal action – over its claims that the imminent four-blade razor Quattro will be the closest shave on the market. Industry sources say that its claim that Quattro is “the closest shave ever” will be vigorously contested by market-leading rival Gillette. A Gillette spokesman confirms […]
The Sunday Times has signed up Renault as the first title sponsor of the newspaper’s new CD-ROM initiative The Month, which launches on August 31. The disc will include information on and trailers for forthcoming films, samples from CD realeases and news on computer games and events listings. The Month will appear in a specially […]
The Government is understood to be considering rolling out a shock advertising campaign to deter binge drinking among women. The proposal is thought to form part of the Cabinet Office’s interim report on alcohol abuse in Britain, which comes out later this week.
Your “Back to the floor” report (MW July 31) focuses on how field marketing (FM) is used to create interaction between brands and consumers. What it does not point out is that, if used correctly, it is the most powerful and measurable marketing communication available. FM provides the only opportunity for real dialogue between brand […]
Coca-Cola says it is taking a ‘radically different’ approach to marketing by forging genuine media partnerships. Time to take note, says Alan Mitchell
Motorway services firm RoadChef has appointed Alcone to its £4m below-the-line business. There was no incumbent agency and no other agencies were invited to pitch. Alcone’s first round of activity will be a £500,000 nationwide promotional campaign. RoadChef is giving away Toyota MR2s and using a range of ambient channels to communicate the message. RoadChef- […]
Camelot, the National Lottery operator has revealed that a trial of 500 digital media screens in retailers boosted sales by 7.4 per cent over the past four months. The screens will now be used to advertise forthcoming games such as Daily Play and the pan-European lottery…
HMV has appointed Laurie Webster as its head of marketing, to replace Richard Orr, who left earlier this year. Webster will report to HMV marketing director John Taylor.
Base, the New York-based advertising agency, has been appointed by Puma to handle the global advertising business for its lifestyle brand Puma Black Station.
A method for predicting consumer response to brands has its basis in how survival tactics of prehistoric people have shaped modern buying behaviour
Former Five boss Elstein looks to his old stamping ground for post-merger ITV management candidates
ITV Interactive is launching four new services under its interactive television brand ITVi: Premier League Interactive, Champions League Interactive, Pop Idol Interactive and ITVi 24:7, a 24-hour interactive service.