21 December 2000

Digest

Profero, the interactive agency, has been appointed by Merrill Lynch Investment Managers to create its Internet advertising and handle its online media planning.

Kraft Foods picks agencies in $250m Euro media pitch

Kraft Foods International has consolidated its $250m (£170m) media buying and planning business across European markets into three agencies: Zenith Media, MindShare and Carat. The move follows a full review of the company’s pan-European media strategy, involving the three successful agencies and OMD and CIA Medianetwork. Zenith has won the UK and Ireland buying and […]

Spirit picks Brown-Forman boss to spearhead strategy

Andrew Mallinson, former marketing manager of Brown-Forman’s UK spirits division, has joined Spirit Advertising as head of strategy. Mallinson, who was responsible for Southern Comfort’s £1m sponsorship of Channel 4’s Big Brother, will join the board of Spirit on January 3. He will report to founder and managing partner Richard Hammond. The new role will […]

Out in the cold

The newly released communications White Paper makes provisions for a single owner of ITV. Advertisers feel that their interests were overlooked and are deeply concerned about a number of points, principally that they could be confronted with a

Sufferers in the buying game

Carat Group’s decision to centralise trading negotiations across its three media companies (MW November 30) is justified by Ray Kelly, Carat’s chairman, with the now familiar claim that it will provide “exceptional media value” for clients. For very large advertisers, this may be so. However, for any other advertiser billing less than £10m it is […]

Digest

Lowe Lintas has created a controversial new press advertising campaign for Olympus’ new 35mm SLR camera. The campaign focuses on the moral dilemmas photo-journalists face when taking pictures of war and famine. One ad shows a picture of the atrocities caused by an El Salvador death squad and asks: ‘Should you be using corpses to […]

Covert BT bid to own i-mode trademark

BT has registered 12 versions of the trademark i-mode – the mobile Internet service brand of Japanese telecoms giant NTT DoCoMo – with the UK Patent Office, but has not yet won the right to use the name. BT’s attempt to acquire ownership of the name, ahead of NTT DoCoMo’s expected launch of the service […]

Digest

More than 50 leading charities have voted to form a new body, the Public Fundraising Regulatory Authority, to monitor high street and door-to-door fundraising.

Digest

Express Dairies is to deliver catalogues from home and business delivery parcel specialist Business Express to homes across the UK.

Digest

Sharwood’s is to launch its first interactive ad through NTL’s digital TV network as part of a &£2m advertising campaign. The campaign supports the launch of three new stir-fry base sauces.

Digest

Telegraph.co.uk has entered the crowded sports website market with the launch of Sport.telegraph.co.uk. Covering more than 50 different sports, it “marks the first phase of a total redevelopment” for Telegraph.co.uk, which was the UK’s first online newspaper in 1994. It will be followed over the next few months by specialist channels for travel, money, jobs […]

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The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]