21 December 2006

Kettle Chips launches healthy lentil variant

Kettle Chips, the premium crisp brand, is boosting its health credentials with the launch of a new lentil and potato-based snacks. Kettle Lentil and Potato Curls are currently being trialled in Sainsbury’s.

Lowe quits 10m Eurostar pitch

Lowe has pulled out of the pitch for the 10m Eurostar advertising account to concentrate on the new business it has already won and existing clients.

Lowe poised to take 5m Chevrolet task

Lowe London is tipped to win Chevrolet’s 5m UK advertising business after a three-way pitch. Lowe, which also handles fellow General Motors marques Saab and Vauxhall in the UK, is thought to have beaten Leo Burnett and Luton agency Butterfield Morris Bushell to win the account…

Assessing the Waitrose Brand

Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

Cannons in first mass-market ad push

Cannons, the UK health and fitness club operator, is embarking on its first mass-market advertising push for the brand. It is rolling out a national press and poster advertising campaign aimed at boosting its membership base. The company has invested over £1m in the campaign, which breaks on January 2, marking a move away from […]

EMI hands 14m media to Starcom

EMI Records has handed its consolidated 14m UK media planning and buying account to Starcom following a five-way pitch that also included incumbents Carat and Media Campaign…

Sky signs as sponsor of O’Connell Virgin show

Sky is replacing mobile operator Orange as the sponsor of the Christian O’Connell Breakfast Show. The year-long deal starts on January 22, a year after DJ O’Connell signed to Virgin from London-based rival Xfm…

Salvation Army picks Harvest for first digital campaign

Christian charity The Salvation Army has appointed Harvest Digital to launch its first online marketing campaign. Harvest Digital is building an eBay shop for The Salvation Army with gifts available for auction or immediate purchase. Visitors to eBay can bid to provide 24 hours of care for a homeless person, a safe refuge for a […]

New campaign – ILVA

Danish furniture retailer ILVA is launching its first television campaign this weekend, aimed at raising the profile of the brand during the key furniture buying period between Christmas and New Year. The campaign will be backed by press and radio, and features four inflatable letters – the I, L, V and A of the ILVA […]

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