Marketer2marketer: Martin Riley

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Ajay Kaul, executive director, global brand communications, worldwide marketing Lenovo, asks: “In the case of a […]

Martin Riley: my last 24 hours

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley We have been preparing for a meeting which brings together our top 25 […]

Timeline: Pernod Ricard

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley 1975Pernod Ricard is created following the merger […]

Martin Riley on… Nurturing talent and brand equity

Also in this story Pernod Ricard goes premium (cover story) Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley Nurturing talent We have a traditional château called Château Ricard in the […]

Pernod Ricard goes premium

champagne-fullwidth

Pernod Ricard has just posted better than expected results, due in part to long-term marketing investment. Group chief marketing officer Martin Riley talks to Lucy Tesseras about the company’s dedication to premiumisation.

A nation in the peak of brand health

scotland

Scotland has an exciting time ahead with major sporting events bringing the world’s attention to its shores – and that is a golden opportunity for its national brands.

Social media – the superhero to save marketing?

Secret Marketer

This week, I’ve been trying to respond to a void after one of our competitors exited the market. After an internal meeting, we decided that we would try to ‘steal’ its position. Sounds like a sensible, if somewhat cynical, commercial response to this ever-changing world that we live in.

Turn a crisis into an opportunity

Ruth Mortimer

“The fat man of Europe” is how the UK has been described by the Academy of the Medical Royal Colleges (AMRC) which represents more than 200,000 doctors. Apparently we are about to see “generation after generation falling victim to obesity-related illnesses and death” if the food and drink industry isn’t quick to change its marketing activity.

Latest from Marketing Week