Marketer2marketer: Martin Riley

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Ajay Kaul, executive director, global brand communications, worldwide marketing Lenovo, asks: “In the case of a […]

Martin Riley: my last 24 hours

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley We have been preparing for a meeting which brings together our top 25 […]

Timeline: Pernod Ricard

Also in this story Pernod Ricard goes premium (cover story) Matin Riley on… Nurturing talent and brand equity Q&A: Martin Riley talks data collection and social media A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley 1975Pernod Ricard is created following the merger […]

Martin Riley on… Nurturing talent and brand equity

Also in this story Pernod Ricard goes premium (cover story) Q&A: Martin Riley talks data collection and social media Timeline: Pernod Ricard A day with Martin Riley: my last 24 hours Marketer2marketer: Lenovo’s Ajay Kaul and Coca-Cola GB’s Zoe Howorth quiz Martin Riley Nurturing talent We have a traditional château called Château Ricard in the […]

Nagging doubts over crisis management

Tesco Everyday Value Burger

When the horsemeat scandal first broke, most marketers shrugged and assumed it was a small issue. But as the weeks have unfolded, the size and scale of the situation has become apparent. We aren’t talking about a few specks of horse DNA in your microwaved lasagne but 30, 40 and in some cases 100 per cent of the meat being of equine origin.

Pernod Ricard goes premium

champagne-fullwidth

Pernod Ricard has just posted better than expected results, due in part to long-term marketing investment. Group chief marketing officer Martin Riley talks to Lucy Tesseras about the company’s dedication to premiumisation.

A nation in the peak of brand health

scotland

Scotland has an exciting time ahead with major sporting events bringing the world’s attention to its shores – and that is a golden opportunity for its national brands.

Social media – the superhero to save marketing?

Secret Marketer

This week, I’ve been trying to respond to a void after one of our competitors exited the market. After an internal meeting, we decided that we would try to ‘steal’ its position. Sounds like a sensible, if somewhat cynical, commercial response to this ever-changing world that we live in.

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