Digest
The Telegraph Magazine will increase its pagination to 124 on Saturday (February 23) to incorporate a 28-page Bafta awards special feature.
Digest
Jordan, the Formula One team, will name haulage and courier company DHL as its title sponsor on Friday (February 22). DHL replaces Benson & Hedges as title sponsor, and the team will be renamed DHL Jordan Honda.
Tesco/Boots price war flares after ASA ruling
The price war between Boots and Tesco intensified this week after the Advertising Standards Authority (ASA) ruled that Boots was right to claim consumers could save £51 a year by buying toiletries at its stores rather than at Tesco. Tesco objected to a Boots press campaign in regional newspapers that claimed consumers could save money […]
Digest
Bacardi-Martini has appointed John Burke as marketing controller for the Bacardi rum range, in a promotion from the position of director of grocery sales. He took over from Jeff McDonald, who has transferred to Bacardi’s Indian operation.
Digest
The British Red Cross has appointed Bill Beaver as its director of communications. Beaver will oversee the marketing activity for the charity.
Digest
Vallance Carruthers Colman Priest partner Charles Vallance has been put on six months’ gardening leave by his present employers, WCRS. O2.VCCP’s first account, launches on April 2.
Record audiences still cinema doubts
Media buyers’ calls for accountability and fairer prices from cinemas are unlikely to gain much support since the sector is pulling in customers
Digest
The Direct Marketing Association has appointed HLB managing director Gerry Scott to the board.
Iain Murray: Advertising is the key to a long life and healthy living
As a dinosaur in Peterborough can attest, some habits die hard. But there now exists something unavailable to scaly old reptiles: a good ad campaign, says Iain Murray
Digest
The Observer and Odeon Cinemas will offer Observer readers a two-for-one ticket deal on Sunday (February 24). The offer will be supported by a national TV and radio campaign.
Digest
The BBC has taken up a permanent poster holding via PHD and PPL, as tipped in Marketing Week last week.
Relaunch of The Tale of Peter Rabbit
Beatrix Potter’s children’s book The Tale of Peter Rabbit is being relaunched to mark its 100th birthday and will be backed by a national poster campaign created by Mustoe Merriman Levy. The campaign moves away from Potter’s original illustrations, which have until now been the only imagery used to represent Peter Rabbit. Using the strapline […]
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
