Digest
The Telegraph Magazine will increase its pagination to 124 on Saturday (February 23) to incorporate a 28-page Bafta awards special feature.
Digest
Jordan, the Formula One team, will name haulage and courier company DHL as its title sponsor on Friday (February 22). DHL replaces Benson & Hedges as title sponsor, and the team will be renamed DHL Jordan Honda.
Tesco/Boots price war flares after ASA ruling
The price war between Boots and Tesco intensified this week after the Advertising Standards Authority (ASA) ruled that Boots was right to claim consumers could save £51 a year by buying toiletries at its stores rather than at Tesco. Tesco objected to a Boots press campaign in regional newspapers that claimed consumers could save money […]
Digest
Bacardi-Martini has appointed John Burke as marketing controller for the Bacardi rum range, in a promotion from the position of director of grocery sales. He took over from Jeff McDonald, who has transferred to Bacardi’s Indian operation.
Digest
The British Red Cross has appointed Bill Beaver as its director of communications. Beaver will oversee the marketing activity for the charity.
Digest
Vallance Carruthers Colman Priest partner Charles Vallance has been put on six months’ gardening leave by his present employers, WCRS. O2.VCCP’s first account, launches on April 2.
Record audiences still cinema doubts
Media buyers’ calls for accountability and fairer prices from cinemas are unlikely to gain much support since the sector is pulling in customers
Digest
The Direct Marketing Association has appointed HLB managing director Gerry Scott to the board.
Iain Murray: Advertising is the key to a long life and healthy living
As a dinosaur in Peterborough can attest, some habits die hard. But there now exists something unavailable to scaly old reptiles: a good ad campaign, says Iain Murray
Digest
The Observer and Odeon Cinemas will offer Observer readers a two-for-one ticket deal on Sunday (February 24). The offer will be supported by a national TV and radio campaign.
Digest
The BBC has taken up a permanent poster holding via PHD and PPL, as tipped in Marketing Week last week.
Relaunch of The Tale of Peter Rabbit
Beatrix Potter’s children’s book The Tale of Peter Rabbit is being relaunched to mark its 100th birthday and will be backed by a national poster campaign created by Mustoe Merriman Levy. The campaign moves away from Potter’s original illustrations, which have until now been the only imagery used to represent Peter Rabbit. Using the strapline […]
How KLM’s customer service took off on Messenger
Sponsored content
With consumers demanding ever more immediate communication from brands, Facebook’s Messenger is now one of the customers’ favoured methods for interacting with the Dutch airline.
News UK, Telegraph and Guardian tie-up is a ‘stepping stone’ to higher standards across digital advertising
The Guardian, News UK and the Telegraph are looking to rival Facebook and Google with the launch of a joint ad platform that will allow advertisers to directly access and buy data and inventories.
Google promises to ‘listen more’ as it rolls out new ad controls on YouTube
Cannes Lions 2018: Google’s EMEA boss Matt Brittin admits the tech giant needs to get better at listening to the concerns of the ad industry as it looks to move on from the brand safety scandal.
Apple’s Angela Ahrendts: Retail is not dying, but it has to evolve
Cannes Lions 2018: Far from pulling back from the high street, Apple is investing in ramping up the experience by putting humanity at the heart of physical retail.
