Digest
The Telegraph Magazine will increase its pagination to 124 on Saturday (February 23) to incorporate a 28-page Bafta awards special feature.
Digest
Jordan, the Formula One team, will name haulage and courier company DHL as its title sponsor on Friday (February 22). DHL replaces Benson & Hedges as title sponsor, and the team will be renamed DHL Jordan Honda.
Tesco/Boots price war flares after ASA ruling
The price war between Boots and Tesco intensified this week after the Advertising Standards Authority (ASA) ruled that Boots was right to claim consumers could save £51 a year by buying toiletries at its stores rather than at Tesco. Tesco objected to a Boots press campaign in regional newspapers that claimed consumers could save money […]
Digest
Bacardi-Martini has appointed John Burke as marketing controller for the Bacardi rum range, in a promotion from the position of director of grocery sales. He took over from Jeff McDonald, who has transferred to Bacardi’s Indian operation.
Digest
The British Red Cross has appointed Bill Beaver as its director of communications. Beaver will oversee the marketing activity for the charity.
Digest
Vallance Carruthers Colman Priest partner Charles Vallance has been put on six months’ gardening leave by his present employers, WCRS. O2.VCCP’s first account, launches on April 2.
Record audiences still cinema doubts
Media buyers’ calls for accountability and fairer prices from cinemas are unlikely to gain much support since the sector is pulling in customers
Digest
The Direct Marketing Association has appointed HLB managing director Gerry Scott to the board.
Iain Murray: Advertising is the key to a long life and healthy living
As a dinosaur in Peterborough can attest, some habits die hard. But there now exists something unavailable to scaly old reptiles: a good ad campaign, says Iain Murray
Digest
The Observer and Odeon Cinemas will offer Observer readers a two-for-one ticket deal on Sunday (February 24). The offer will be supported by a national TV and radio campaign.
Digest
The BBC has taken up a permanent poster holding via PHD and PPL, as tipped in Marketing Week last week.
Relaunch of The Tale of Peter Rabbit
Beatrix Potter’s children’s book The Tale of Peter Rabbit is being relaunched to mark its 100th birthday and will be backed by a national poster campaign created by Mustoe Merriman Levy. The campaign moves away from Potter’s original illustrations, which have until now been the only imagery used to represent Peter Rabbit. Using the strapline […]
Coca-Cola, NatWest, Tango: 5 things that mattered this week and why
Catch up on all this week’s major marketing news including Coca-Cola’s new marketing director, Tango’s return to TV ads and the end of the Eat brand.
Why GDPR is no longer the wolf at the door
A year since the EU’s General Data Protection Regulation came into force, brands’ worries about its impact have faded, but that doesn’t mean the job is done.
Russell Parsons: When it comes to data, there’s too much emphasis on company and not enough on customer
While the introduction of GDPR a year ago was seen by many brands as the opportunity for a fresh start, for others it was the end of the journey rather than the beginning.
England focuses on ‘excitement’ of cricket in World Cup marketing push
The marketing team has worked closely with the players, including captain Eoin Morgan, to create a campaign that aims to highlight the diverse nature of the team and build excitement among young cricket fans ahead of the first World Cup in England for 20 years.
