Allied Carpets, which re-emerged from administration last year, has appointed media agency the7Stars to help address brand perceptions as the company looks to move more upmarket.
Champagne house Moët & Chandon is sponsoring Sky’s coverage of the 82nd Academy Awards and 2010 Golden Globes for the second consecutive year.
Our clients have been demanding virtual “dashboards” for some time, and we’ve found them to be invaluable instruments that support a much more dynamic and focused use of data and insight.
I don’t think it should come as any surprise that more brands are bringing digital techniques into the realm of the physical retail environment (MW 7 January). As your article points out, brand owners must take care to only use technology when it adds genuine value to the shopping experience, but this is true of any store activity.
The latest findings from the fast.MAP/DMA Marketing-GAP Tracking Study (MW 14 January) come as no surprise to those who remember the basics.