21 January 2010

Seeing is believing

Our clients have been demanding virtual “dashboards” for some time, and we’ve found them to be invaluable instruments that support a much more dynamic and focused use of data and insight.

Digital technologies take place on retail landscape

I don’t think it should come as any surprise that more brands are bringing digital techniques into the realm of the physical retail environment (MW 7 January). As your article points out, brand owners must take care to only use technology when it adds genuine value to the shopping experience, but this is true of any store activity.

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